Thrive in Creative Content? We are looking for creators visionaries that lead the full marketing function.

About Pawline Co.

"The Bond by Design" Pawline Co. is a premium lifestyle brand for dogs, positioned at the intersection of editorial minimalism and the human-dog bond. We don't make "pet products" — we design objects and rituals a design-conscious owner would want in their home, not just in the dog's bag.

We're entering the launch phase of STRIDE, our debut harness line, with a bio-cosmetics collection in parallel development. What we're looking for now is someone who can bring this to market with discipline and genuine growth ambition — not someone building from zero.

The Role

We're expanding marketing leadership at Pawline. This is a senior role, but not a purely strategic one — we're small and quick-moving, and this person leads while staying hands-on: setting strategy, then sitting down to shoot, edit, write, and post when the moment calls for it. Real experience and autonomy are essential — leading the full marketing function (analytics, brand design, content) and owning channel, budget, and strategic decisions, while still being able to do a bit of everything.

Commercial relationships are core to this role: you'll build and own our influencer partnerships, retail and boutique relationships, and our presence at trade shows and industry events. This requires genuine initiative — someone who picks up the phone and shows up, not someone waiting on warm intros.

You'll inherit a mature brand system. Your job isn't to invent the identity — it's to execute it with the discipline of a luxury house and scale it like a DTC operator.

First deliverable: a concrete growth plan — channels, content approach, partnerships, and a realistic path to real numbers, not a content calendar.

Responsibilities

- Architect Pawline's overall growth strategy — brand, audience,



and social presence
- Own D2C growth: channel mix, CAC, retention, and the shift from organic to paid
- Direct the marketing team (growth, brand design, content) — coordinate and elevate, not execute alone
- Build and close commercial relationships: influencers, retail/boutique partners, trade shows
- Set and drive the social growth strategy — real follower and engagement growth, not maintenance
- Produce content hands-on — shoot, write, post — when the moment calls for it
- Safeguard brand voice; catch and fix anything that reads generic before it ships
- Report to leadership with the clarity of someone operating autonomously
- Lead the launch of STRIDE and future lines.

What we're looking for

- Proven D2C experience — built or scaled a channel, ideally lifestyle, fashion, beauty, wellness, or premium pet
- A track record of closed deals and real relationships — influencers, retail, trade shows
- Hands-on social growth experience — a real case of an account grown from a small base, with before/after numbers
- Genuine content skills — shooting, writing, producing; bring examples you made yourself
- Fluency with the standard toolkit — scheduling platforms, analytics, whatever stack keeps growth measurable
- A generalist instinct — equally at ease in strategy and execution
- Experience leading a marketing team, not just executing individually
- A proactive, self-directed style — you find the opportunity, not wait for it
- Comfort operating with autonomy — recommendations, not requests for instructions.

Work setup

Remote, with periodic team meetings — in person when possible, by video otherwise. Reasonable overlap with Vancouver (Pacific Time) and real availability are expected.

How to Apply !!

Send your resume, along with a short note on your DTC and social media growth experience or portfolio, to [email protected] / [email protected]

📌 Marketing & Growth Lead (Coquitlam)
🏢 Pawline
📍 Coquitlam