Overview
We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. This role offers an exciting opportunity to develop and execute comprehensive marketing strategies across various platforms.
Responsibilities
Develop all kinds of events for publicity, fundraising and information purposes
Develop communication strategies
Evaluate communication strategies and programs
Implement communication strategies and programs
Oversee the preparation of public written material
Prepare written material such as reports, briefs, website content
Provide consultation on planning and starting of new businesses.
Publicize activities, workshops, meetings and other events for fundraising or information purposes
Respond to enquiries from members of the business community concerning development opportunities
Develop social and economic profiles of an area to encourage industrial and commercial investment
Conduct comparative research on marketing strategies for industrial and commercial products
Prepare reports, research papers, educational texts or articles
Act as spokesperson for an organization
Assist in the preparation of brochures, reports, newsletters and other material
Co-ordinate special publicity events and promotions
Gather, research and prepare communications material
Prepare and/or deliver educational, publicity and information programs, materials and sessions
Provide consulting services to government and other organizations
Conduct analytical marketing studies
Conduct social or economic surveys on local, regional,
or international areas to assess development of potential and future trends
Review and evaluate commercial or industrial development proposals
Design market research questionnaires
Develop portfolio of marketing materials
Evaluate customer service and store environments
Design, conduct and analyze quantitative and qualitative research projects
Conduct online marketing, E-commerce and Website promotions
Develop marketing strategies
Deliver presentations at conferences, workshops or symposia
Develop and implement business plans
Maintain and manage digital database
Write and edit press releases, newsletter and communications materials
Consult with clients after sale to provide ongoing support
Education
Bachelor's in business, marketing or management is required.
A master's in business, marketing, or management will be preferred
Computer and technology knowledge
MS Outlook
MS Windows
Adobe Illustrator
Adobe Photoshop
MS Excel
MS PowerPoint
MS Word
Google Drive
LinkedIn
WordPress
Area of work experience
Marketing
Area of specialization
Project management
Communications
Brand management
Corporate social responsibility
Digital media
Strategy
Work conditions and physical capabilities
Tight deadlines
Attention to detail
Personal suitability
Client focus
Effective interpersonal skills
Excellent oral communication
Excellent written communication
Flexibility
Organized
Team player
Ability to commute/relocate
Edmonton, AB: reliably commute or plan to relocate before starting work (preferred)
Education
Bachelor's Degree (preferred)
Experience
Marketing: 3 years (preferred)
📌 Marketing Specialist (Alberta)
🏢 ABLC
📍 Alberta