Marketing Strategist

Part-Time Contractor · Remote · 20–25 hours/week

About BrightFollow

BrightFollow is a growing LinkedIn growth agency helping B2B founders and executives turn

LinkedIn into a consistent client acquisition channel.

We work across positioning, content, inbound and outbound strategy, messaging, and conversion. The agency was founded by Anna Bilan, who built a 30,000+ follower LinkedIn audience before turning that experience into a service for other founders and executives.

BrightFollow is growing quickly, our client base is expanding, and new roles are being added to the team.

We are now looking for a part-time Client Growth Strategist with robust potential to grow into a larger role as the company scales.

⸻

The Role

You will own the LinkedIn marketing strategy for a small portfolio of clients.

Your job is to understand each client’s business, audience, offer, positioning, and sales process and turn that into a clear growth strategy across content, inbound, and outbound.

You will also work directly with clients on recurring strategy calls and write their LinkedIn content.

This is not a sales role. You will not be responsible for cold outreach, sales conversations, or closing clients. You build the strategy and messaging behind these systems, while other team members handle execution.

⸻

What You Will Do

Client strategy

- Build LinkedIn growth strategies for assigned clients
- Define ICP, positioning, messaging, and key communication angles
- Create actionable 60–90 day marketing plans
- Connect LinkedIn activity to the broader customer acquisition funnel

Content





- Build content strategies and content plans
- Write LinkedIn posts in each client’s individual voice
- Turn client expertise, stories, and ideas into strong business content
- Improve content based on performance and audience response

Inbound and outbound strategy

- Design the strategic approach for inbound and outbound acquisition
- Define target audiences, messaging, touchpoints, and conversion logic
- Develop recommendations and messaging for the team executing outreach

Client management

- Lead recurring strategy calls
- Present recommendations and explain what should happen next
- Collect insights needed for strategy and content
- Build strong professional relationships with clients

Analytics

- Track relevant LinkedIn and marketing metrics
- Analyze content, inbound, and outbound performance
- Identify opportunities and bottlenecks
- Adjust strategy based on data

⸻

What We Are Looking For

Required

- 3+ years of experience in marketing, growth, content marketing, demand generation, or a related field
- Experience using LinkedIn as a marketing or client acquisition channel
- Strong understanding of marketing funnels and customer journeys




- Experience building lead-generation or customer acquisition strategies
- Understanding of both inbound and outbound marketing
- Strong business writing skills
- Client-facing experience
- Ability to analyze marketing data and turn it into recommendations
- Excellent written and spoken English
- Ability to work independently and take ownership of your work

You will thrive here if you

- think strategically and solve problems independently
- are comfortable in a fast-moving environment
- can combine strategy with hands-on content creation
- communicate clearly and directly
- are curious about marketing, AI, automation, and new growth tools
- can manage several client priorities at once

Practical requirements

- Ability to work remotely
- Reliable computer and internet connection
- Availability for approximately 20–25 hours per week
- Regular overlap with North American / Canadian working hours
- Availability for scheduled client and internal calls

⸻

What We Offer

- Fully remote, part-time work
- Approximately 20–25 hours per week
- Reliable and timely compensation
- Flexible working hours outside scheduled meetings
- Structured onboarding
- Direct collaboration with the founder
- A small, fast-moving team where your work has visible impact
- Exposure to different B2B businesses and growth challenges
- Significant autonomy once fully onboarded
- Strong opportunity for professional growth as BrightFollow expands
- Potential path into a larger or full time role

⸻

How to Apply

Please send

https://forms.gle/w9LScF4xqW34tLMv7

-

📌 Marketing Strategist (Canada)
🏢 BrightFollow
📍 Canada