Company Description

Mash started in 2018 with a simple purpose…to drive positive societal change. We believe our work as communicators is a service to enable this positive societal change, not just another job. We support growing businesses providing paycheques to families and tax revenues for government programs. We support non-profits to help them raise funding and help more people. We do far more than run amazing ads and campaigns…we serve people and drive positive societal change.

Key Responsibilities:

- Plan, launch, and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn, etc.) independently across a variety of industries, business sizes, and goals.
- Develop creative concepts, ad copy, campaign messaging, and other marketing copy to support paid campaigns and client initiatives.
- Monitor campaign performance daily and make both tactical optimizations and strategic recommendations to improve results.
- Analyze campaign data to uncover insights, drive decisions, and present clear, actionable reports to internal teams and clients.
- Manage and allocate client ad budgets efficiently, providing recommendations for budget adjustments across platforms to maximize return on investment.
- Set up, manage, and optimize cold email outreach systems and campaigns, including:
- Configuring sending platforms and launching campaigns.
- Developing cold email copy, scripts, sequences, and messaging.
- Supporting and training internal team members on reply management, lead qualification, and meeting booking.
- Monitoring campaign performance and recommending ongoing optimizations to improve deliverability, response rates, and qualified leads.
- Set clear benchmarks for success and implement strategies to achieve key performance indicators (KPIs) quickly and effectively.
- Communicate proactively with clients and internal teams to ensure alignment on goals, feedback, and project timelines.
- Support paid media and marketing execution across a larger portfolio of client accounts, working closely with strategists and account leads to keep campaigns moving efficiently.
- Contribute to improving internal paid media processes and testing current strategies to drive better results.
- Collaborate with external vendors or platform partners as needed to support client campaigns.
- Embrace and experiment with AI tools to improve campaign performance and workflow efficiency.




- Leverage internal tools and systems to streamline campaign management, reporting, and collaboration.
- Build and maintain strong, long-term client relationships by providing strategic insights, expert guidance, and measurable results.

KPIs (Key Performance Indicators):

- Manage reporting and analytics for various social media channels and ad campaigns, delivering actionable insights.
- Manage ad spend and results of 10+ clients.
- Manage up to $1,000,000 in ad spend.
- Maintain strong deliverability and continuously improve reply rates, qualified lead volume, and meetings booked through outbound campaigns.
- Produce effective ad creative, campaign messaging, and copy that contributes to improved engagement and conversion performance.
- Client satisfaction and retention.
- Improve website traffic and conversion rates from paid channels.
- Maintain a positive ROI on ad investments.
- Reduce cost-per-click and cost-per-acquisition while improving ad efficiency.
- Increase click-through rates (CTR) and ad relevance scores.
- Ensure advertising budgets are used effectively and cost-efficiently.

Growth Mindset & Continuous Learning:

- Stay ahead of industry trends, new technologies, and marketing best practices to consistently refine strategies.
- Leverage AI technologies to enhance campaign performance, automate workflows, and optimize business processes.
- Impress clients with advanced marketing skills and deep knowledge of digital tools that drive growth.
- Maintain a creative and adaptable mindset, embracing experimentation and data-driven decision-making.
- Bring enthusiasm, innovation, and a fun, collaborative approach to creative problem-solving and strategic execution.

The Experience & Qualifications You Bring: Client Work & Communications:

- 3+ years of experience in marketing, ads management, or a related position, preferably in an agency setting
- Minimum 2 years of experience with Direct Response marketing, specifically in Lead Gen or B2B




- Proven experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, and adjustment of paid search campaigns.
- Proficiency in Google Analytics.
- Strong social media content and ad management experience (Meta, X, LinkedIn).
- Ability to handle multiple tasks in a fast-paced environment and under tight deadlines.
- A creative mindset with the ability to develop innovative and impactful ideas for marketing campaigns and content strategies.
- Strong problem-solving skills and the ability to adapt strategies based on performance data and client feedback.
- In-depth understanding of industry trends in marketing, advertising, and communications.
- Experience working with database management tools to bring in and manage leads.
- A data-driven mind and methodical ability to sift through raw statistics and metrics.
- Great copywriting skills.

What You Get In Return:

- Competitive salary, depending on talent and experience.
- Our team is dynamic, supportive and a lot of fun to be around. We are constant learners who care about each other and want to see you succeed in this role and in future roles.
- Great benefits package, including a health spending account, dental, prescriptions, disability, life insurance, etc.
- Work remotely, from home.
- Formal and informal employee training and personal development.
- Meaningful work that excites our clients, gets big-time results, and makes our cities, provinces and nation a better place.

How People Describe You:

- You are a self-motivated, “let’s get ‘er done” individual with common sense, taking pride in a job well done. You love to create and ensure your work is clear and impactful.
- You have a great attitude, are trustworthy and can adapt to changing situations on the fly.
- You’re constantly learning and growing, and are excited to join a small business with a thriving, welcoming, and flexible start-up culture that will never settle for ‘just OK.’

To Apply, Please Provide the Following:

1. Cover letter outlining why you’d be the best fit to join the Mash Strategy team
2. Current resume
3. Portfolio of any social media or digital ads work, including a description of responsibilities.

Send all three items to [email protected] Applicants who do not provide the above 3 items will not be considered.

Note: We will request a short skills test to assess your abilities.

📌 Paid Ads Specialist (Canada)
🏢 Mash Strategy
📍 Canada