You'll own paid acquisition and organic search performance across multiple brands — planning budgets, running campaigns, and optimizing the full funnel. This is a hands-on role for someone comfortable operating a full-funnel strategy: you set the plan, run it, measure it, and improve it. You'll work closely with a small, senior team, with real latitude to shape strategy rather than just execute someone else's playbook.

When campaigns are running smoothly, you'll have bandwidth to support the broader marketing effort, a landing page review or web updates, depending on what's in motion.

What You'll Do

Paid Media Management

- Plan, launch, and optimize paid campaigns on Google Ads, Meta, and LinkedIn across multiple brands
- Own budget planning and pacing, allocate spend across channels and brands, and report on performance against targets
- Set and manage bid strategies, audience segments, and campaign structures tailored to each brand's goals and buyer journey

SEO

- Build and execute SEO plans: keyword strategy, on-page optimization, and technical recommendations
- Track performance (rankings, traffic, conversions) and adjust strategy based on search algorithm shifts

Funnel Optimization

- Optimize the full funnel — from ad and audience targeting through landing pages to conversion
- Diagnose drop-off points across the funnel and prioritize fixes based on impact
- Partner with design to implement landing page changes

Testing and Iteration

- Monitor, test, and iterate: A/B testing, bid strategy, audience refinement, and creative rotation
- Establish a consistent testing and reporting cadence, and document learnings so wins compound across brands
- Recommend budget reallocation based on test outcomes and channel performance trends

Tools and Reporting

- Work with web tools (basic knowledge of Google Analytics, Search Console, and landing page/CMS platforms) to diagnose and improve performance
- Maintain performance dashboards and provide regular reporting on spend, CPA/CPL, ROAS,



and organic traffic trends
- Flag risks (budget pacing issues, tracking gaps, underperforming campaigns) proactively rather than waiting for review cycles

What We're Looking For

Required

- 3+ years running paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads with measurable results
- Proven SEO experience, on-page and off-page
- Budget planning and management experience across multiple accounts
- WordPress knowledge, including tracking and event implementation
- Comfortable owning the full funnel autonomously, from strategy through execution
- Full professional proficiency in English, written and spoken
- Strong self-management skills
- Comfortable with changing priorities and stakeholder communication

Preferred

- Experience with WordPress
- AEO/GEO experience (answer engine and generative engine optimization — visibility in AI search)
- Familiarity with AI tools for funnel automation
- App store advertising (Apple Search Ads, Google App Campaigns)
- Understanding and experience with SaaS/subscription products and industrial or B2B service companies as they relate to advertising
- ASO (app store optimization)

Why Join

- Real ownership: budgets, channels, and strategy are yours to run
- Variety: multiple brands means constant variety in audiences, funnels, and channels
- Speed: small, senior team, quick decisions, no bureaucracy

How to Apply Submit your resume with one PDF/PPT link/file that contains 2–3 examples of campaigns you've run, including:

- Budget size (monthly or total spend)
- Channel(s) used
- Key results (CPA, ROAS, lead volume, organic traffic growth, etc.)
- Your specific role and decisions on the campaign

Job Types: Full-time, Permanent Pay: From $60,000.00 per year

Benefits

- Dental care
- Life insurance
- Work from home

Flexible language requirement:
- French not required

Experience:
- Paid search marketing: 3 years (required)
- SEO: 3 years (required)
- WordPress: 3 years (required)

Language:
- English (required)

Work Location: Hybrid remote in Edmonton, AB T5S 1V3

📌 Performance Marketing Specialist (Edmonton)
🏢 Pivot Private Equity
📍 Edmonton