Company Description System Builders is a premier provider of integrated home automation, audiovisual installation, and security system solutions designed to enhance modern living. The company delivers tailored services in areas such as smart home technology, TV and AV installation, video surveillance, and low-voltage electrical rough-in.

With strong project management and consulting capabilities, System Builders supports clients from initial design through implementation, ensuring reliable and efficient technology integration. The team focuses on innovation, service excellence, and customized solutions that fit each client’s evolving needs, making System Builders a trusted partner for residential and small commercial projects.

Role Description This is a full-time, on-site Sales Executive role based in North York, ON.

The Sales

Executive will be responsible for identifying and pursuing new business opportunities, managing inbound leads, and developing relationships with residential and small commercial clients interested in home automation, AV installation, and security solutions. Day-to-day activities include conducting client consultations, preparing quotes and proposals, and presenting tailored solutions that align with client needs and budgets. The role involves coordinating closely with technical and project teams to ensure accurate scoping, smooth project delivery, and high customer satisfaction.

The Sales

Executive will also maintain a sales pipeline, meet revenue targets, and provide post-sale follow-up to encourage repeat business and referrals.

Qualifications

- Minimum 4 years of sales experience with a proven track record of developing new business, managing client relationships, generating leads, qualifying prospects, preparing proposals, and successfully closing sales. Experience in technology, AV, home automation, security, construction, electrical, or low-voltage industries is strongly preferred.
- Strong sales and client relationship management skills , including prospecting for new customers, following up on leads, understanding customer requirements, presenting solutions, negotiating pricing and terms, closing opportunities,



and maintaining long-term client relationships.
- Solution-based selling experience , with the ability to understand a customer's needs, identify appropriate products or services, and develop practical solutions that meet their technical, operational, and budget requirements. The successful candidate should be comfortable selling solutions rather than simply individual products.
- Knowledge of technology and technical solutions , including home automation, audio/visual systems, TV and display installations, networking, security cameras, video surveillance, access control, and related low-voltage systems. Candidates who do not have direct experience in all of these areas should demonstrate a strong willingness and ability to learn technical products and solutions quickly.
- Experience preparing quotes, estimates, proposals, and scopes of work , including gathering project requirements, coordinating with technical teams when necessary, reviewing material and labour requirements, and presenting explicit and professional proposals to customers.
- Excellent communication and presentation skills , with the ability to communicate effectively with homeowners, commercial clients, contractors, property managers, business owners, and technical teams. The candidate must be able to explain technical products and solutions in a clear and easy-to-understand manner to customers who may not have a technical background.
- Strong negotiation and closing skills , with the ability to confidently discuss pricing, value, project scope, timelines, and customer concerns while maintaining positive and professional client relationships.
- Strong organizational and time-management skills , including the ability to manage multiple sales opportunities at different stages of the sales cycle, maintain accurate customer information, track follow-ups,



meet deadlines, and coordinate effectively with internal project and technical teams.
- CRM and sales pipeline experience , including maintaining customer records, updating opportunities, tracking leads, scheduling follow-ups, recording sales activities, and maintaining an accurate sales pipeline. Experience with CRM and sales management software is an asset.
- Ability to work collaboratively with project and technical teams. The candidate will be expected to communicate customer requirements accurately, coordinate with technical staff, assist with project handoffs, and ensure that the proposed solution aligns with the actual project requirements and deliverables.
- Industry experience is an asset , particularly in technology, AV, home automation, security, electrical, construction, telecommunications, networking, or low-voltage systems. Candidates with experience selling technical products or services in a related industry are strongly encouraged to apply.
- Comfort working at client locations and on project sites when required. The position may require occasional site visits, customer meetings, project walkthroughs, measurements, or coordination with installation and technical teams.
- Valid driver's license and reliable transportation preferred , as the role may require travel to customer locations, project sites, and meetings within the service area.
- Professional and customer-focused approach , with strong attention to detail and the ability to build trust with customers throughout the sales process. The successful candidate should be comfortable working independently while also being able to collaborate with the broader System Builders team.
- High school diploma required. Post-secondary education or training in business, sales, marketing, technology, communications, or a related field is considered an advantage.
- Self-motivated and results-oriented , with the ability to work toward sales targets, identify new business opportunities, follow through on opportunities, and take ownership of the sales process from initial customer contact through closing and project handoff.

📌 Sales Executive (North York)
🏢 System Builders
📍 North York