This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Brand Manager based in Canada.

This is a high-impact brand strategy role focused on shaping how a growing technology platform connects with its skilled audience. You will help define positioning, brand promises, messaging, and content strategy while influencing how the broader organization understands and delivers the brand. The role combines strategic thinking, audience insights, creative leadership, and cross-functional collaboration.

You will lead foundational brand initiatives, identify opportunities to drive growth, and translate insights into compelling creative direction. You will also help scale brand governance and infrastructure as AI transforms how content is created and distributed. This opportunity is ideal for an experienced brand marketer who can operate upstream of campaigns while also turning strategy into high-quality execution.

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Accountabilities

- Lead foundational brand workstreams, including professional-audience positioning, content strategy, brand playbooks, messaging frameworks, and related resources, while keeping them current as market conditions and customer insights evolve.
- Identify high-impact opportunities for the brand to accelerate growth among professional audiences and translate those opportunities into clear creative briefs, strategic direction, and actionable recommendations.
- Own brand insights initiatives, including audience research, competitive analysis, creative experimentation, brand health tracking, and related measurement programs.
- Translate quantitative and qualitative research into clear insights, strategic recommendations, and business cases that inform brand and marketing decisions.
- Partner with channel leaders across Marketing and Communications to turn brand strategy into integrated content strategies and creative calendars aligned with business objectives.
- Build strong relationships with Product, Service, Sales, and other cross-functional teams to extend brand influence beyond Marketing and Communications.
- Communicate brand vision proactively across the organization and help align teams around consistent positioning, messaging, and customer experiences.
- Lead brand support for AI-driven content initiatives by developing prompts, skills, review processes,



and scalable infrastructure that maintain brand quality as content creation becomes more decentralized.
- Orchestrate brand strategy and creative development for major campaigns, product launches, events, and other high-visibility moments.
- Provide senior-level strategic guidance to internal creative teams and external agencies, helping establish high creative standards and ensuring work reflects the desired brand positioning.
- Serve as a senior voice within the Brand Strategy function, shaping team standards, operating practices, strategic priorities, and alignment with senior leadership.

Requirements

- 6–8+ years of experience in brand marketing, with strong expertise in brand strategy, positioning, messaging, and related disciplines; experience marketing to small and midsize businesses is an advantage.

- Proven experience defining and implementing brand strategies, including brand promises, positioning frameworks, messaging architectures, playbooks, and related strategic tools.
- Demonstrated ability to establish brand vision and long-term roadmaps rather than focusing solely on campaign execution.

- Experience operating upstream of campaigns and influencing how broader organizations approach brand strategy and customer positioning.
- Strong experience designing and managing brand health measurement programs, including brand tracking, awareness, perception, and brand lift initiatives.
- Excellent creative judgment with experience developing compelling creative briefs, guiding agencies and in-house creative teams, and contributing to differentiated, high-quality brand work.

- Experience designing and managing creative experimentation programs that improve marketing performance and generate learnings for future brand strategy.
- Strong analytical capabilities, with the ability to plan and execute research alongside internal or external research partners.
- Ability to synthesize quantitative and qualitative data into actionable insights, strategic recommendations, and compelling business cases.





- Excellent written and verbal communication skills, with the ability to influence senior stakeholders and communicate complex strategic ideas clearly.
- Strong cross-functional collaboration and stakeholder management skills, with the ability to build relationships across marketing, product, sales, service, and other business functions.
- Strategic, curious, and adaptable mindset with the ability to balance long-term brand building with immediate business priorities.

Benefits

- Expected annual salary range of CAD $117,300–$151,800 for candidates based in Ontario and British Columbia.
- Compensation may vary based on job level, qualifications, skills, competencies, proficiency, and other relevant factors.

- Comprehensive opportunities to work on high-impact brand strategy and growth initiatives.
- Remote working setting.
- Opportunity to shape positioning and messaging for a large professional audience.

- Exposure to AI-driven content creation, brand infrastructure, and emerging marketing practices.
- Collaborative environment spanning Brand Strategy, Marketing, Communications, Product, Sales, and Service teams.
- Opportunities to influence major campaigns, product launches, events, and strategic company initiatives.

- Commitment to diversity, inclusion, equal opportunity, and an accessible recruitment process.
- Reasonable accommodations available for candidates with disabilities throughout the application and hiring process.

nHow Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

📌 Senior Brand Manager (Canada)
🏢 Jobgether
📍 Canada