Become the Senior Marketing Lead at Shack Shine, pioneering growth strategies and ensuring effective franchise marketing in a versatile hybrid setting. Your focus on full-funnel marketing and AI optimization will redefine our outreach. This executive role, reporting directly to the Managing Director, requires a combination of strategic thinking and operational execution.

You'll spearhead franchise development marketing, manage a dynamic ad fund, and implement cutting-edge AI workflows to enhance performance. Your ability to communicate clearly and lead diverse teams will ensure that franchise partners align with Shack Shine’s goals. Key Responsibilities:

- Conduct in-depth funnel analysis to identify and fix drop-offs
- Create impactful marketing campaigns for franchise growth




- Collaborate on brand positioning and local asset development
- Maintain fiscal responsibility for ad expenditures
- Lead the strategy for advanced local SEO initiatives Requirements:
- 7+ years in versatile marketing roles
- Expertise in managing significant marketing budgets
- Experience with hands-on website and SEO management
- Ability to implement and leverage AI-driven marketing initiatives
- Strong communication skills with franchise stakeholders Shape Shack Shine's marketing future through innovative strategies and strong leadership while propelling franchise partnerships across North America.

📌 Senior Marketing Lead with AI Focus (Vancouver)
🏢 Socket.dev
📍 Vancouver