Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, protected driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). remote-first employees.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above. We are building an AI native company where AI is an integral part of how we build and operate.

Life360 is building the family ads platform, and the Ads Operating Group is where that business gets built. We are a combined org spanning Product, Ads Sales & Marketing and Ads R&D;, with a mandate to grow a high-value, privacy-safe ads business at the intersection of location intelligence and family life. This role sits at the center of that build, connecting what we make to how we win in the market.

We are looking for a Senior Product Manager to own and scale our programmatic advertising exchange and SSP capabilities within Life360’s growing Ads business. You will be the primary product owner responsible for the stability, performance, and evolution of our exchange. You will also own Ad Quality, both on the Exchange and on the L360 app.

You will balance short‑term operational needs and revenue impact with long‑term platform scalability, reliability, and market competitiveness. For candidates based out of Canada, the salary range for this position is $158,500 to $185,000 CAD. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.





Own exchange operations and performance by serving as the primary product owner for exchange‑related issues, integrations, and reliability, ensuring ongoing stability and rapid resolution of incidents in partnership with Engineering and Programmatic stakeholders. Provide strategic product leadership by defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals, market trends, and leadership direction. Drive monetization and exchange optimization by applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability.

Own and evolve programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high‑quality bid flow, measurement, and partner performance across Web, Mobile, and CTV. Drive future‑looking platform investments by evaluating industry shifts, including AI‑driven buying and selling protocols, ensuring Life360 remains well‑positioned as the ad tech ecosystem evolves. Collaborate cross‑functionally with Sales, Marketing, Finance, Legal, and Business Development teams to ensure alignment, clear communication, and effective execution.

Bachelor’s degree or equivalent practical experience required;

Experience working with header bidding and auction dynamics (latency, timeouts, bid caching, floors, demand routing, identity/consent signals, and win‑rate optimization) across Web, Mobile, and CTV. ~ Robust ability to lead in ambiguous, fast‑changing environments, balancing short‑term operational needs with long‑term strategic goals.



~ Demonstrated success collaborating across cross‑functional teams such as Programmatic, Sales, Partnerships, Marketing, Finance, and Legal. ~ Excellent communication skills, with the ability to influence and align both technical and non‑technical stakeholders, including senior leadership. ~ Strong analytical and problem‑solving skills, with comfort using data to guide prioritization, optimization, and strategic planning. ~ Experience representing a company externally with partners and at industry events, and staying current on market trends, competitive landscape, and emerging technologies. ~ Medical, dental, vision, life and disability insurance plans (100% paid for US employees).

We offer life and disability as well as supplemental plans for medical and dental for Canadian employees. ~Paid parental leave ~ Mental Wellness Program & Employee Assistance Program (EAP) for mental well‑being ~ Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns ~ Equipment, tools, and reimbursement support for a productive remote environment. ~ Members Before Metrics - We focus on building an exceptional experience for families. Our Commitment to Diversity We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. It fuels our innovation and connects us closer to our customers and the communities we serve.

We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

📌 Senior Product Manager, Ads Exchange New Remote, USA ; Remote, Canada (Winnipeg)
🏢 Life360
📍 Winnipeg