Position Title: Specialist, Communications and Community Outreach

Full time, Contract

Department: Public Education, Marketing and Communications

Reports To: VP, Marketing and Communications

1. Scope & Summary of Primary Responsibilities

The Specialist, Communications and Community Outreach provides regional communications support and connects with community members who are blind, partially sighted, or Deafblind. Working alongside, staff and in conjunction with clients, the Specialist, Communications and Community Outreach is responsible for developing and implementing communications plans to support program delivery and powerful advocacy to help create a barrier-free society for people with sight loss. The Specialist, Communications and Community Outreach communicates effectively and efficiently with key stakeholders, leverages existing tools and methods, shares best practices, and creates customized communications materials to reach target audiences.
1. Key Responsibilities

- The Specialist, Communications and Community Outreach is responsible for the development, execution and implementation of regional communications plans in support of participant/client needs with innovative programs and powerful advocacy.
- Based on awareness of client needs, develops educational, marketing and communications opportunities. This would include Indigenous outreach strategies for Treaty No. 6, Treaty No. 7 and Métis Nation. To be done in support of the regional operating plan and communicates directly with people who are blind, partially sighted, or Deafblind to deliver innovative programs and powerful advocacy.
- Produce and share multimedia stories featuring participants/clients, volunteers,



and partners in accessible formats for Owned Media (e.g., blogs, eblasts, videos, websites) and Shared Media (e.g., social media) This would be done to strategically promote CNIB programs and services across our region.
- Manages Earned Media, both proactive and reactive opportunities to support participant/clients.

1. QualificationsKnowledge and Skill Requirements (minimum required)

- Excellent written, verbal and interpersonal communication skills with experience writing for a variety of audiences.
- A robust storyteller with exceptional editing skills
- Detail-oriented with strong organizational skills
- Proven ability to manage multi-faceted projects.
- Creative with an ability to develop and execute innovative ideas.
- Strong knowledge of social media engagement platforms and strategies
- Professional attitude, results oriented, self-directed, and flexible.
- Excellent diplomacy, leadership and conflict resolution skills
- Demonstrates initiative, with the ability to work both independently and as part of a team
- Strong computer skills, with proficiency in MS Office
- Working knowledge of relevant design, video and audio editing software, including InDesign, Photoshop and Final Cut Pro
- Knowledge of CP Style is an asset

Experience and Education (minimum required)
- Post-secondary education in communications, marketing or journalism
- 5-7 years of experience working in communications

5. Work Conditions

- Hybrid work environment – Calgary office and home office

CNIB is committed to accommodating applicants with disabilities and will work with applicants requesting accommodations at any stage of the hiring process.

📌 Specialist, Communications and Community Outr (Toronto)
🏢 CNIB
📍 Toronto