Job Summary

We are seeking an energetic and detail-oriented Traditional Marketing - Media Coordinator to drive our offline marketing initiatives through strategic media planning and execution. In this role, you will coordinate media campaigns across various channels, manage vendor relationships, and ensure that our marketing efforts effectively reach target audiences. Your expertise in media buying, digital marketing tools, and analytics will help elevate our brand presence and maximize campaign impact.

This paid position offers a dynamic environment where your creativity and negotiation skills will directly contribute to our marketing success.

Duties

- Develop and implement media plans for traditional marketing channels, including print, TV and direct mail.
- Coordinate with media vendors and agencies to negotiate rates, placements, and schedules that align with campaign goals.
- Monitor campaign performance using client's propriety database and CRM.
- Manage the purchasing process for media buys, ensuring budget adherence and timely delivery of advertising materials.
- Track campaign budgets meticulously, preparing reports on spend efficiency and ROI to inform future strategies.
- Collaborate with the marketing team to integrate digital marketing data with traditional media efforts for cohesive campaigns.




- Conduct market research to identify target audiences and evaluate media options that best reach them.

Requirements

- Proven experience in media planning, buying, or related roles within traditional marketing environments.
- Excellent negotiation skills to secure favorable rates and placements with media vendors.
- Familiarity with budgeting processes and managing campaign expenses effectively.
- Ability to analyze data from multiple sources to assess campaign performance and make data-driven decisions.
- Strong organizational skills with attention to detail in coordinating multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Advertising, Communications or a related field is preferred.

Join us as a Traditional Marketing - Media Coordinator and be part of a vibrant team dedicated to creating impactful marketing campaigns! Your expertise will help shape our brand’s presence across diverse media platforms while advancing your career in a quick-paced environment focused on innovation and results. Pay: $50,000.00-$55,000.00 per year

Benefits

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Work Location: In person

📌 Traditional Marketing - Media Coordinator (Burlington)
🏢 Mediatech
📍 Burlington