Job Title: Video & Ad Creative Specialist - Could also be described as a Digital Marketing Specialist with expertise in advertising and video.

Location: Headquartered in Kitchener-Waterloo. Fully remote, candidates based in or near Kitchener-Waterloo preferred.

Compensation: Commensurate with experience and demonstrated ability. $50-$70k.

About Tactycs

Tactycs is a forward-thinking digital marketing agency dedicated to delivering innovative solutions for our clients. We pride ourselves on our transparency and performance-based approach to marketing.

Tactycs has a history of building internal SaaS tooling within the marketing and sales space, giving us a hands-on approach to new marketing efforts, technology, and advancements.

Position Overview

We are seeking an intermediate-level Video & Ad Creative Specialist to join our team and keep our clients’ paid ad accounts stocked with strong, high-performing creative. This role is built around two connected strengths: producing video and graphic ad content (filming, editing, and ideating compelling ad visuals) and hands-on management of paid advertising campaigns, primarily on Google Ads and Meta.

We're looking for someone with enough hands-on experience to need only light ramp-up, who can step in and fill gaps across creative and ad management as our client needs shift. Pay will depend on experience and demonstrated ability, and candidates with a strong portfolio and a proven ad management track record are encouraged to apply.

This is an agency role supporting client accounts. Solid communication is important, and some direct interaction with business owners, marketing managers, and other stakeholders is possible,



though this role is not necessarily the main point of contact for clients. A working understanding of the core marketing disciplines (SEO, paid advertising, email, social media, and websites) will help you collaborate effectively with the rest of the team.

Key Responsibilities

- Ideate, film, and edit video ad creative for client campaigns across platforms such as Meta, YouTube, and TikTok.
- Design static and motion graphic ad creative that performs, and keeps our clients’ creative hopper full.
- Build, launch, and manage paid ad campaigns, primarily on Google Ads (Adwords) and Meta Ads Manager.
- Monitor campaign and creative performance, and use the data to inform new creative direction and optimizations.
- Fill gaps across the video/design and ad management workflow as needed, with minimal onboarding required.
- May communicate directly with clients, such as business owners, marketing managers, and other key stakeholders, on creative direction, campaign strategy, and results, depending on the account.
- Collaborate with the broader Tactycs team on integrated campaigns spanning SEO, email, social media, and web.
- Stay current on ad platform best practices, creative trends, and current ad formats across Meta and Google.




- Assist with reporting on campaign and creative performance using tools such as Meta Ads Manager, Google Ads, and Google Analytics.

Qualifications

- Demonstrated experience creating video and graphic ad creative: filming, editing, and ideating strong ad visuals. A portfolio is a strong asset.
- Hands-on experience managing paid ad campaigns, primarily Google Ads (Adwords) and Meta Ads Manager.
- Comfortable working with real ad budgets and tying creative decisions to performance.
- Working understanding of the core marketing disciplines: SEO, paid advertising, email marketing, social media, and websites.
- Excellent written and verbal communication skills; experience working directly with clients is a strong asset.
- Proficiency with video and design tools (e.g., Adobe Premiere Pro, Photoshop, After Effects, Canva, or equivalent).
- Self-starter who is organized, detail-oriented, and able to manage multiple client accounts and projects at once.

Why Join Us?

At Tactycs, we offer a unique and innovative work environment where your contributions will be valued. With both internal and client-focused work, your input matters on the Tactycs team. We're scaling our business and client base rapidly, and want your help to maintain that pace. This is a chance to join while the team is still relatively small, have an immediate impact, and help shape our creative and ad management process. There are direct career growth opportunities with Tactycs.

How To Apply

Please apply via LinkedIn AND submit your resume, along with a portfolio, or links showcasing your video and graphic ad work, to [email protected].

📌 Video & Ad Creative Specialist (Kitchener)
🏢 Tactycs
📍 Kitchener