Become the Senior Marketing Lead at Shack Shine, pioneering growth strategies and ensuring effective franchise marketing in a flexible hybrid setting. Your focus on full-funnel marketing and AI optimization will redefine our outreach.

This executive role, reporting directly to the Managing Director, requires a combination of strategic thinking and operational execution. You'll spearhead franchise development marketing, manage a dynamic ad fund, and implement cutting-edge AI workflows to enhance performance. Your ability to communicate clearly and lead diverse teams will ensure that franchise partners align with Shack Shine’s goals.

Key Responsibilities:



• Conduct in-depth funnel analysis to identify and fix drop-offs • Create impactful marketing campaigns for franchise growth • Collaborate on brand positioning and local asset development • Maintain fiscal responsibility for ad expenditures • Lead the strategy for advanced local SEO initiatives

Requirements: • 7+ years in versatile marketing roles • Expertise in managing significant marketing budgets • Experience with hands-on website and SEO management • Ability to implement and leverage AI-driven marketing initiatives • Solid communication skills with franchise stakeholders

Shape Shack Shine's marketing future through innovative strategies and strong leadership while propelling franchise partnerships across North America. #J-18808-Ljbffr

📌 Senior Marketing Lead with AI Focus (Vancouver)
🏢 Socket.dev
📍 Vancouver