Shape the future of RBC Home Equity Finance as their Executive Marketing Leader. This pivotal role requires strategic vision paired with hands-on execution in an integrated marketing setting.
In this senior director position, you'll oversee the comprehensive marketing strategy for the Home Equity Finance business. Expect to blend data-driven insights and robust programmatic approaches to drive growth and enhance brand visibility. As a leader, you will cultivate a dynamic marketing team, ensuring that the Home Equity Finance narrative resonates powerfully across all customer touchpoints.
Key Responsibilities:
• Drive full marketing strategy for Home Equity Finance
• Champion data-driven marketing and testing strategies
• Convert business and client insights into impactful campaigns
• Define marketing investment strategy across multiple channels
• Report and optimize based on clear performance metrics
Requirements:
• 12+ years in integrated marketing within Financial Services
• At least 5 years of experience in team management
• Proven success in executing large-scale marketing strategies
• Robust competency in analytical performance metrics
• Exceptional communication skills with executives
Bring your strategic mindset and leadership ability to enhance RBC's market position in home equity financing.
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