Lead customer loyalty initiatives at the Royal Canadian Mint as a Program Manager for the Masters Club. Drive customer engagement and retention through strategic program development.This hybrid role requires expertise in B2C marketing and a minimum of 7 years’ experience. You will oversee the Masters Club program, focusing on customer lifetime value, engagement initiatives, and collaboration across various departments to enhance loyalty strategy.Key Responsibilities:
Own strategy and evolution of Masters Club loyalty program
Lead member engagement initiatives and exclusive experiences
Ensure accurate governance of program rules and processes
Monitor performance and provide actionable insights for improvement
Partner with various teams to execute loyalty strategiesRequirements:
Proficiency in English and French
University degree in related field
Minimum 7 years of B2C marketing experience
Knowledge of lifecycle marketing and customer data interpretation
Ability to manage multiple priorities and adapt to changesMaximize customer retention and engagement by leveraging your loyalty program expertise at the Royal Canadian Mint.#J-18808-Ljbffr

📌 Program Manager For Masters Club Loyalty Ottawa
🏢 Monnaie
📍 Ottawa