01 Sep
|
TechAlliance of Southwestern Ontario, London Economic Development
|
London
01 Sep
TechAlliance of Southwestern Ontario, London Economic Development
London
Join Canada Life as a Manager, Product Marketing, specializing in Insurance Solutions. This role challenges you to develop go-to-market strategies and compelling messages that drive customer engagement and brand success.
Your focus as a Manager will be on translating product insights into strategic positioning while collaborating with teams across the organization. You will play a vital role in leading the execution of marketing strategies, ensuring alignment and exceptional customer experiences. This position invites you to leverage data and creativity for maximized impact.
Key Responsibilities:
• Lead execution of go-to-market strategies for new offerings • Develop clear product messaging and positioning frameworks • Define and document key messages and activation plans • Utilize market insights to inform campaign strategies • Optimize ongoing marketing efforts through performance measurement
Requirements: • 5-7 years of hands-on marketing experience • University degree in relevant field like Marketing or Communications • Experience in product marketing within regulated industries • Ability to communicate complex ideas simply • Strong team-oriented skills with cross-departmental teams
Become part of Canada Life and contribute to making a difference for clients across Canada. #J-18808-Ljbffr
📌 Manager, Product Marketing for Insurance (London)
🏢 TechAlliance of Southwestern Ontario, London Economic Development
📍 London