Enhance client engagement strategies at Scotiabank as a Senior Product Manager for MarTech Personalization in Toronto. Lead the development of personalization capabilities to create meaningful client experiences.This role calls for someone with 7–10+ years in product management and a solid grasp of personalization technologies. You will work closely with Marketing, Digital, and Analytics teams to drive the execution of personalization strategies impacting business objectives. Collaborate and innovate to enable a outstanding client journey.Key Responsibilities:
Define and lead the personalization capabilities roadmap
Prioritize product backlog to maximize business value
Lead cross-channel delivery and execution of capabilities
Track engagement performance using defined KPIs
Influence senior stakeholders with updates on progressRequirements:
7–10+ years experience in product management
Proficient in personalization platforms like Adobe or Salesforce
Experience delivering within multi-team settings
Robust communication and project management skills
Familiarity with digital marketing or financial servicesDrive engagement and measurable success in personalization efforts at Scotiabank.#J-18808-Ljbffr

📌 Senior Product Manager Martech Personalization Toronto
🏢 Scotiabank
📍 Toronto