Enhance user acquisition efforts at Sony Interactive Entertainment in Waterloo, ON. Lead marketing strategies for engaging mobile and web gaming experiences.

As a Growth Marketing Specialist, you will formulate user acquisition strategies, engaging recent audiences from pre-launch to scale. Engage closely with Product, Design, and Engineering teams to ensure successful campaign execution and audience development.

Leverage your expertise in data-driven marketing for maximum impact.

Key Responsibilities:
Own growth marketing strategy from audience validation to scale
Plan and optimize marketing campaigns across various channels
Manage budgets, pacing, and performance forecasts
Collaborate to enhance onboarding and conversion strategies
Monitor consumer behavior and market trends for strategic adjustments

Requirements:
5+ years in growth or performance marketing experience
Familiarity with digital consumer products and acquisition metrics
Experience in managing marketing budgets and campaigns
Solid analytical skills for data interpretation
Excellence in cross-functional collaboration and communication

Shape the future of gaming at Sony Interactive Entertainment.

📌 Growth Marketing Specialist At Sony Interactive Halifax Regional Municipality (Canada)
🏢 Sony Playstation
📍 Canada