The Opportunity At

Birchwood , marketing is a strategic driver ofgrowth, retention, and brand leadership.

As

Manitoba’s largest automotive retailer , Birchwoodoperates

24 dealerships, multiple collision centres, and credit solutions all supported by a centralized, in-house marketing team. This role is designedfor someone who wants

real ownership ,

real budgets , and

realinfluence —not just campaign coordination.

If you’re looking to challenge yourself beyond “digital-onlyexecution” and into

full-funnel marketing strategy, planning, andperformance management , this role was built for you.

What You’ll Be Responsible For Strategic Partnership & Planning

Serve as the

trusted marketing advisor

and first point of contact for assigned dealerships

Lead

annual and monthly marketing planning , aligning dealership objectives with group strategy

Recommend the right

channel mix, messaging approach, and investment strategy

— not just digital tactics

Budget Ownership & Performance Accountability

Manage and track

dealer advertising budgets , ensuring spend aligns with approved plans and delivers ROI

Monitor performance across campaigns and channels, using data to

optimize, adjust, and re-prioritize

Develop clear, actionable

monthly performance reports

tied to business outcomes — not vanity metrics

Execution Across All Facets of Marketing

Coordinate campaigns across:

Digital advertising (search, social, display, video)

Website initiatives and conversion optimization

Email and CRM-driven communications

In-store, on-lot, and local market activations





Brand and OEM-aligned initiatives

Work closely with internal creative, digital, and analytics teams to ensure

high-quality execution

Analyze results, identify trends, and proactively bring

new ideas and improvements

forward

Translate manufacturer programs, inventory priorities, and local market conditions into compelling campaigns

Balance multiple dealerships while maintaining

exceptional organization and attention to detail

What We’re Looking For

1–5+ years experience in

marketing, account management, or client services

Proven ability to manage

multiple stakeholders, timelines, and budgets

Experience across

marketing strategy, execution, and reporting

(not just campaign deployment)

Robust communication skills—confidently present recommendations and results

Experience in automotive, retail, or multi-location brands is an asset (but not required)

Post‑secondary education in Marketing, Business, Communications, or related field

What Birchwood Can Offer You

Competitive compensation – in addition to salary, many roles have bonus and commission incentives that reward you for success

Full benefits package including vacation time, company-paid extended health, dental/vision coverage,



and employee assistance – with flex plan options

RSP Matching program – Birchwood will match up to $5,000 of your regular earnings after 1 year of employment

Employee referral bonus program – refer your friends to Birchwood and receive a referral bonus

Career development opportunities & internal promotions

Wellness program

Volunteer program – Dollars for Doing

Company events – Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.

Birchwood is committed to creating a diverse workplace and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: [email protected]

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📌 Marketing Account Manager Birchwood Winnipeg, MB
🏢 Birchwood Hyundai
📍 Winnipeg