Lead Fittes' customer engagement through effective lifecycle marketing. This hybrid role focuses on SMS, email campaigns, and retention strategy.
As a Lifecycle Marketing Specialist, you will bring over 3 years of CRM experience to optimize customer communications. This execution-heavy role entails driving email and SMS campaigns, refining segmentation, and working closely with the E-Commerce Manager. You'll leverage data analytics to make campaign improvements, identify trends, and enhance customer retention strategies.
Key Responsibilities: • Drive end-to-end SMS and email campaigns for retention • Refine segmentation strategy and maintain CRM data accuracy • Write campaign briefs for cross-department alignment • Execute loyalty and B2B retention programs • Conduct A/B testing on messaging and strategy
Requirements: • 3+ years in CRM or lifecycle marketing • Robust data analytical skills for campaign evaluation • Proficiency in Klaviyo, BI software, and web analytics • Familiarity with Shopify and CRM tools • Ability to manage campaigns independently and creatively
Elevate Fittes' marketing efforts by directly influencing consumer engagement and campaign success. #J-18808-Ljbffr