About the Company
We’re looking for an experienced SEO Copywriter / Strategist to support a recruitment marketing and communications agency on a career website optimization project. This is an ideal opportunity for someone who combines strong SEO strategy and keyword research skills with hands-on copywriting expertise.
About the Role
You’ll be working on a client’s career and recruitment website that is currently underperforming in organic search. Because the site is built within Phenom, there are limitations around traditional SEO plug-ins and technical optimization, making on-page content, structure and keyword strategy especially important.
You’ll take ownership of reviewing the existing site, identifying opportunities to improve search performance, developing the SEO/content strategy, and implementing recommendations through optimized and expanded copy.
Responsibilities
Audit and review approximately 9 existing career website pages from an SEO and content perspective
Conduct keyword research and identify opportunities to improve organic rankings and relevant traffic
Develop an actionable on-page SEO and content strategy
Optimize existing website copy, including headings, keyword usage, content structure and messaging
Recommend opportunities to restructure or expand pages to improve search visibility
Write additional content for approximately 3 under-developed pages
Balance SEO best practices with engaging, audience-focused recruitment and employer-brand messaging
Work collaboratively with the agency’s Creative Director and creative team to roll out recommendations
Qualifications
Proven experience as an SEO Copywriter, SEO Content Strategist or Content Strategist
Strong hands-on experience with keyword research and on-page SEO
Excellent copywriting, editing and content optimization skills
Experience auditing websites and translating findings into a clear SEO/content strategy
Ability to optimize websites where technical SEO capabilities are limited
Experience with career sites, recruitment marketing, employer branding or recruitment advertising is a strong asset
Experience working with Phenom or similar career-site platforms is an asset
Comfortable working independently and owning a project from analysis and strategy through execution
Required Skills
This person is more than an SEO writer—we’re looking for someone who can diagnose why content isn’t performing, determine what needs to change, and then write the content to make it happen. A combination of strategic SEO thinking, robust writing skills and experience with recruitment-focused digital content would be ideal.
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Artificial Intelligence (AI) Use
At Creative Niche Inc., all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems may be used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.
Equal Opportunity & Experience
Canadian experience is not required for consideration. Equivalent international experience is valued equally.
Vacancy
This role is currently open, and applications are under review.