Job ID

78378

Job Title

COMMGMT 742: Digital and Social Media - Sessional Instructor

Regular/Temporary

Temporary

Location

Central Campus

Open Date

2026/08/28

Job Type

Contractually Limited <12

Close Date

2026/09/10

Employee Group

CUPE Sessional Faculty

Favorite Job

Department

HUM CSMA - MCM Program

Full/Part Time

Part-Time

Job Code

001095

Existing Vacancy

Yes - Newly Created Position

Contract Duration

4.2 Months

Target Number of Openings

1

Hours per Week

18

Posting Details

NOTICE OF POSTING – Job ID 78378

For Sessional Faculty The Department of Communication Studies and Media Arts invites applications for the following teaching position to be offered in the 2026-27 session.

Address applications to: Dr. Christina Baade, Chair

Department of Communication Studies and Media Arts

1280 Main Street West, TSH 330

Hamilton, ON L8S 4M2

Course Name/Number COMMGMT 742 – Digital and Social Media: Strategy and Management

Projected Enrollment: 20

Number of Sections Available: 1

Projected TA Support: 1 (65 + 3 hours)

Wage Rate: $ 9,435.73

Number of Units per Section 3

Term: 2269 Fall 2026 (October 11, 2026 – February 13, 2027)

Start Time & Duration: In-Person Residency: Sunday, October 11 – Thursday, October 15, 2026

Virtual: October 16, 2026 – February 12, 2027

In-Class Final Day: Saturday, February 13, 2027

Location (in-person): LR Wilson Hall (LRW) 1055/1056/1057

Departmental Contact: Lorraine Bell, Academic Department Manager [email protected]

Course Description

Digital and social media management are an essential part of strategic communications. This course provides students with the critical, analytic and technical skills they need to communicate transparently, build trusted, two-way relationships with various online and offline publics, and achieve organizational goals. The course blends readings and interactive discussions around network, interactivity, relationship, and community theories, with practical case studies and examples.

Students will explore the historical context of digital and social media, emerging trends, mobile communications, multimedia storytelling, influencer relationship management, best practices in paid, earned, owned and shared media, online crisis management, effective measurement techniques, semantic and voice search,



and ethical and privacy considerations.

Required Qualifications

Applicants should have an MCM, MBA or PhD in a related field.

Preferred Qualifications

Previous teaching experience (including teaching in a hybrid/virtual teaching environment) is preferred, as is accreditation in public relations, business communications or a related professional accreditation. Experience with teaching in skilled communications programs/courses.

Sessionals in Ontario. Article 2.01 (Recognition) of the CBA states in part:

The Employer recognizes the Canadian Union of Public Employees/Syndicat canadien de la fonction publique as the sole and exclusive bargaining agent for all employees of McMaster University employed in Ontario as Sessional Faculty and Hourly-Rated Sessional Music Faculty.

How To Apply

Applications will be accepted online. Job postings can be accessed directly through Mosaic (if you have an active Mac ID), or via the HR website: https://hr.mcmaster.ca/careers/work-at-mcmaster/ .

Please include the following in your application, attached in one (1) PDF:

- A cover letter of no more than 2 pages, stating your intent to apply for the position (including your address, phone number, and email address). The cover letter should also address the following:
- Your academic teaching experience, emphasizing your experience with the material to be taught, and including any online or virtual teaching experience,
- How you will approach the design and teaching of this course (in terms of subject matter and in terms of teaching in a hybrid/virtual environment),
- How you engage with equity, diversity and inclusion in your course design and classroom teaching,
- How you approach accessibility and universal design in your course design and teaching, and
- Any research and/or professional experience related to this course.
- A curriculum vitae listing your academic qualifications and relevant employment experience.




- Information necessary to determine your current and aggregate seniority (as defined by Article 20 of the Unit 2 Collective Agreement). www.cupe3906.org/unit-2-seniority-information/

Names and contact information of two references, which may be contacted, but only for shortlisted candidates. Shortlisted candidates will be contacted for an online interview.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.

As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.

Job applicants requiring accommodation to participate in the hiring process should contact:

- Human Resources Service Centre at (phone hidden) ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679

to communicate accommodation needs.

AI Statement

McMaster and its third-party partners may use AI tools to screen, assess, or select applicants during the hiring process. Please note that currently our recruitment platform does not use AI nor is it part of our current recommended recruitment process.

📌 COMMGMT 742: Digital and Social Media - Sessional Instructor (Canada)
🏢 McMaster University
📍 Canada