Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance.
The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend.
- Develop end-to-end marketing campaigns for each sponsored webinar.
- Create registration-driving messaging, value propositions, and promotional strategies.
- Build and manage webinar promotion timelines and campaign calendars.
- Optimize campaigns to maximize registration volume and attendance rates.
Copywriting & Content Development
- Write compelling webinar marketing copy across channels.
- Create email subject lines, headlines, body copy, CTAs, and registration landing page content.
- Develop promotional messaging tailored to healthcare professional audiences.
- Create webinar nurture and reminder email sequences.
Email Marketing
- Build and deploy campaigns within Iterable.
- Create segmented email journeys and automated reminder workflows.
- Configure registration and engagement-triggered campaigns.
- Monitor campaign performance and optimize based on results.
Creative Development
- Design promotional assets using Canva or similar tools.
- Create email graphics, social media assets, digital advertisements, and webinar promotional materials.
- Adapt creative to sponsor branding requirements while maintaining Dermsquared standards.
- Develop visually compelling campaigns that drive conversions.
Social Media Marketing
- Write and design organic social media posts.
- Develop supporting promotional content across multiple channels.
- Create social asset variations for campaign testing and optimization.
Performance Optimization
- Monitor registration trends and campaign performance metrics.
- Develop creative, messaging, and targeting optimizations.
- Identify opportunities to increase conversion rates and attendance.
- Leverage data and campaign insights to improve future webinar performance.
Qualifications Required
- 3+ years of marketing experience focused on webinar, event, or demand generation campaigns.
- Strong copywriting skills with demonstrated ability to drive conversions.
- Experience building email campaigns and journeys in marketing automation platforms.
- Proficiency in Canva or similar design tools.
- Experience developing multi-channel marketing campaigns.
- Strong project management and organizational skills.
- Ability to work independently with minimal oversight.
Preferred
- Healthcare, pharmaceutical, medical education, or life sciences marketing experience.
- Experience marketing to physician or healthcare qualified audiences.
- Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp.
- Experience promoting webinars, virtual events, or educational programs.
- Understanding of performance marketing principles and conversion optimization.