Job Overview

We are seeking a dynamic and cutting-edge Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will develop, implement, and optimize digital marketing strategies across multiple channels to attract, engage, and convert our target audience. Your expertise will help us grow our brand awareness, increase website traffic, and boost sales through data-driven decisions and creative execution.

This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, forward-thinking environment.

Responsibilities

- Develop comprehensive digital marketing plans that align with business goals, focusing on channels such as social media, email marketing, SEO, and paid advertising.
- Manage and optimize campaigns across platforms including Google Ads (formerly Google AdWords), Facebook Advertising, and other PPC channels to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and increase website visibility.
- Design engaging graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles to support marketing campaigns.
- Maintain and update the company website using WordPress, ensuring content is current, relevant, and optimized for search engines.




- Analyze website traffic and campaign performance using Google Analytics and other analytics tools; generate reports to inform strategy adjustments.
- Execute email marketing campaigns that nurture leads and retain customers through targeted messaging and automation tools.
- Collaborate with cross-functional teams to create compelling content that resonates with diverse audiences while ensuring brand consistency.

Qualifications

- Proven experience in digital marketing with a strong understanding of E-commerce platforms and online sales strategies.
- Proficiency in SEO techniques, keyword research, Google Ads (Google AdWords), Facebook Advertising, and Google Analytics.
- Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite.
- Experience managing websites built on WordPress or similar CMS platforms.
- Knowledge of email marketing tools and automation platforms for executing targeted campaigns.
- Strong analytical skills with the ability to interpret data from various sources to optimize campaigns effectively.
- Excellent communication skills with a detail-oriented approach to project management.

Join us as we harness the power of digital marketing to connect with audiences worldwide! This paid role offers an energetic environment where your creativity meets strategic thinking—helping us grow our brand while advancing your career in the vibrant world of digital marketing. Pay: $50,000.00 per year

Work Location: In person

📌 Digital Marketing (Calgary)
🏢 COGNA
📍 Calgary