Who you are

- Strategic marketing expertise matched with local marketing knowledge

- Deep understanding of GTM structure and ability to work in a matrix by leading through influence

- Excellent data analysis skills to build blueprints that leverage strengths and address gaps
- A growth mindset and a coach approach to help local marketers understand and adapt to change
- A bias for action and an ability to identify quick wins balanced with plans to address longer term needs

- 15+ years of Field Marketing experience in a complex, matrixed tech organization

- Excellent communication, problem solving, and alignment to OpenText values

What the job involves

- As a member of the Worldwide Field & Partner Marketing Leadership team you will be responsible for working across a matrixed organization to create a blueprint for local Field Marketers to use in creating relevant marketing plans and tactics to drive and progress pipeline to meet revenue goals
- The Worldwide Field Marketing Strategy Expert acts as the Field Marketing point of contact for core Product Category Sales leaders, Product/Industry Marketing and Global Campaigns teams to understand strategy and turn it into explicit guidance for local marketing teams





- You will translate and align product priorities for use in a cross-product marketing strategy to drive consistency, efficiency and impact through local marketing deliverables by:

- Identifying and scaling best practices to maximize business impact

- Guiding local marketers in creating a marketing plan and determining the best tactics to build and progress pipeline to achieve revenue targets

- Synthesizing and analyzing information and data to tailor recommendations at a local level

- Working across global teams to simplify information and provide clarity in strategy and approach resulting in recommended tactics, event frameworks and recommendations of best practices and when to use them

- Providing feedback from the field to global teams to ensure assets and approach meet local needs

- Be a key player in bringing OpenText’s GTM strategy to life by setting a global approach that is executed across 3 Geographies and 16 markets

- You will get to practice continuous improvement as you adapt and evolve to maximize business impact

- You will get to coach local marketers to adopt best practices and seek to understand gaps to evolve approaches

- You will act as a connection point across global teams championing Field Marketing needs and advocating for solutions to address

📌 Director of Field Marketing Strategy (Toronto)
🏢 opentext
📍 Toronto