Dash Social is looking for a Performance Marketing Manager to run our paid media programs day-to-day. This is a hands-on role: you will build, launch, and optimize campaigns across Google, LinkedIn, Meta, Bing, and other emerging channels, and own the performance of those channels against demo and pipeline targets. You will work directly with the Director of Performance Marketing to execute our paid strategy, and partner with Brand, Content, and Product Marketing to bring the right message to the right audience at the right stage.

You will spend most of your time in the ad platforms - structuring campaigns, testing creative and copy, pacing budgets, and digging into performance data to find the next win. You will be measured on cost per demo and pipeline generated, not clicks.

Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL, cost-per-demo, or pipeline targets Comfortable in HubSpot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshooting Experience running structured creative, copy, and landing page tests - and killing losers fast Data-first mindset: you can pull your own reports, extract actionable insights, and make confident optimization decisions Pace budgets daily and weekly, and optimize bids, audiences, and keywords against cost-per-demo and pipeline goals Maintain campaign hygiene: negative keyword lists, audience exclusions, account structure,



and naming conventions Ensure campaigns are aligned to our ICP, buying stages, and revenue impact Creative and Landing Page Testing Run a continuous testing program across ad creative, copy, formats, and landing pages Partner with Brand and Content to brief and iterate on ad creative that converts Monitor creative fatigue and refresh ads before performance decay Maintain tracking hygiene across platforms: UTMs, conversion events, and CRM lead flow Deliver clear weekly and monthly reporting on spend, demos, and pipeline by channel and campaign Flag tracking or data-quality issues early and work with the Director and RevOps to resolve them Bring a point of view: come to the table with hypotheses backed by data, and scale what works Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing excellent work. Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Vacation, personal days and sick time Parental leave top-up plan Work-from-home benefit Flexible working hours and location

📌 Ecommerce & Performance Marketing Director (Halifax Regional Municipality)
🏢 Dash Social
📍 Halifax Regional Municipality