Shape the future of RBC Home Equity Finance as their Executive Marketing Leader. This pivotal role requires strategic vision paired with hands-on execution in an integrated marketing environment. In this senior director position, you'll oversee the comprehensive marketing strategy for the Home Equity Finance business.

Expect to blend data-driven insights and solid programmatic approaches to drive growth and enhance brand visibility. As a leader, you will cultivate a dynamic marketing team, ensuring that the Home Equity Finance narrative resonates powerfully across all customer touchpoints. Key Responsibilities:

- Drive full marketing strategy for Home Equity Finance
- Champion data-driven marketing and testing strategies




- Convert business and client insights into impactful campaigns
- Define marketing investment strategy across multiple channels
- Report and optimize based on clear performance metrics Requirements:
- 12+ years in integrated marketing within Financial Services
- At least 5 years of experience in team management
- Proven success in executing large-scale marketing strategies
- Strong competency in analytical performance metrics
- Exceptional communication skills with executives Bring your strategic mindset and leadership ability to enhance RBC's market position in home equity financing.

📌 Executive Marketing Leader - Home Equity Finance (Toronto)
🏢 RBC
📍 Toronto