Work Location Wine & Beyond Regina About the Role About Wine & Beyond Wine & Beyond is Western Canada’s premier destination for wine, beer, and spirits. With world‑class product selection, passionate team members, and a commitment to exceptional guest experiences, we help our customers discover something new every time they visit. Our stores feature curated wines from around the globe, unique craft beers, premium spirits, and knowledgeable staff who love what they do.

General Manager We are seeking a motivated and hands‑on General Manager to lead in a dynamic, rapid‑paced retail environment. In this role, you will drive store performance through strong leadership, operational excellence, and a commitment to results. This role is both strategic and hands‑on, supporting daily operations, overseeing merchandising and inventory, coaching team members, and ensuring high standards on the sales. Lead by example through coaching, mentoring, and developing the team.

Set short- and long-term priorities with the Management Team, Area Manager, and Director.

Conduct performance reviews, provide coaching, and address performance concerns.

Enforce company policies, procedures, and standards.

Leverage local market trends to drive sales.

Achieve financial goals through effective labour, inventory, and expense management.

Monitor sales metrics and develop action plans to improve performance.

Verify financial documents for accuracy.

Manage labour scheduling to align with sales trends and payroll budgets.

Complete daily operational responsibilities and Manager-on-Duty requirements.

Oversee inventory management, ordering, receiving, and assortment planning.

Ensure timely processing of deliveries and completion of cycle counts and annual inventories.

Support all aspects of store operations, sales, health & safety, and loss prevention.

Minimum 5 years in retail management environment





Strong leadership, coaching, and performance management skills

Proven ability to manage budgets, labour, and KPIs

Post‑secondary degree or diploma in Business Management or a related field (preferred)

Working knowledge of cannabis regulations or experience in a regulated retail environment

Reliable transportation and ability to travel between store locations

Proficient in Microsoft Office (Excel, Word, Outlook)

Flexible availability, including evenings, weekends, and holidays as required

In‑depth product training and ongoing learning

Competitive wages

Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.

Our Commitment to Diversity, Equity and Inclusion At Wine & Beyond, we are committed to building a diverse, equitable, and inclusive workplace where everyone feels valued and empowered to contribute. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected characteristic.

SNDL is one of Canada’s leading and fastest‑growing liquor and cannabis companies. As the country’s largest private‑sector retailer, our portfolio includes well‑known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis. We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low‑cost manufacturing, and award‑winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences. To learn more about SNDL– please watch the video below: #

📌 General Manager, Performance General Manager, Performance (Regina)
🏢 Sundial
📍 Regina