Permanent JOB POSTING NUMBER: 4435 POSTING PERIOD: MONDAY to FRIDAY - 08:30 to 16:30 WORKING MODE: Hybrid Communications and Marketing, 1333, Boul. Reporting to the Deputy Director of the Communications and Marketing Department, you are responsible for planning, organizing, and controlling the activities of the division of marketing research, market intelligence, and organizational performance. You ensure the development of a deep understanding of citizens, clientele, socioeconomic trends, territorial transformations, and the municipal workplace to support decision-making and strategic directions of the organization.

You act as a consultant to management and contribute to making research, data, and performance measurement levers for continuous improvement and value creation for citizens. In this capacity, you participate in establishing the strategic directions of the Department and ensure the integration of research, market intelligence, performance measurement, and financial management functions to support decision-making, continuous service improvement, and the achievement of organizational priorities. You assess and recommend the human, material, and financial resource needs required for the smooth running of the activities you oversee and manage the budgets allocated to you.

You evaluate performance, recognize achievements, and promote staff development by recommending training. Ensure the centralization, interpretation, and enhancement of research results, analyses, and strategic monitoring to draw conclusions and perspectives supporting the organization's directions and decisions; Provide strategic leadership for the marketing research and market intelligence function by ensuring the identification of the organization's informational needs, conducting required studies,



analyzing results, and disseminating knowledge to inform decisions and strategic directions of the City. Hold a bachelor's degree in a relevant field and a master's degree related to the position; Have twelve (12) years of relevant experience in marketing research and market intelligence, including eight (8) years in managing specialized professional teams; Demonstrate experience in presenting strategic recommendations to senior executives, management committees, or decision-making bodies; Be familiar with measures of citizen experience or program evaluation; Master applied statistical analyses in research; Have a solid understanding of sampling concepts, weighting, and data representativeness; Master data visualization, questionnaire programming, statistical processing such as Power BI, Qualtrics, Voxco, SPSS, STATXP, Q, etc.; Demonstrate the ability to assess the methodological and statistical quality of work done internally or by external partners; Be knowledgeable about demographic, social, and economic issues related to community development; Familiarity with the municipal or public sector environment is an asset.

Talent Development

It also offers the opportunity to grow within a human, committed, and passionate team dedicated to public service. 4 weeks of annual vacation; ~5 personal days annually; ~16.5 holidays per year including several days off during the holiday season; ~ Defined benefit pension plan; ~ Employee Assistance Program (EAP); ~ The City of Laval is committed to promoting an inclusive and equitable work environment as part of its employment equity program. It recognizes and values diversity in all its forms and invites women, visible and ethnic minorities, Indigenous peoples, and persons with disabilities to apply.

📌 Head of Division for Marketing Research, Market Intelligence, and Performance (Laval)
🏢 À L'Abordage Microbrasserie
📍 Laval