Shack Shine is a premium exterior home services brand with a growing franchise network across North America. We've built something exciting, and now we're building the marketing infrastructure to scale it. This is the most senior marketing position in the business.

You'll report directly to the Managing Director, own key marketing decisions, and steward a dedicated ad fund on behalf of our Franchise Partner network and partner with leadership to drive Franchise Development marketing. Our immediate mandate is highly focused and budget-productive, but designed for rapid scale. We need a sharp, analytical full-funnel marketer who can diagnose growth bottlenecks across the entire funnel from top-of-funnel awareness to local performance marketing conversion and roll up their sleeves to deploy the right solutions.

As our network grows, the fund grows, your scope expands, and your career trajectory accelerates alongside the brand. Our ad fund is continually evolving to maximize impact - focusing on foundational brand-level marketing functions: website, SEO/AEO/GEO, creative, national campaigns, and vendor management. Because transparency is central to our culture, you will collaborate periodically with our Franchise Advisory Council to review fund performance.

The ideal candidate is a true hybrid leader, equally comfortable presenting growth strategies to a room of passionate business owners as they are briefing a freelance designer or auditing AI-driven search performance. As our network scales toward ambitious growth targets, you will build the track record and the platform to elevate your career right alongside the brand. Full-Funnel Marketing: Own the customer journey end-to-end (B2C).

Continuously monitor and diagnose funnel drop-off, whether it's a traffic generation issue, landing page drop-off, low conversion rate, Cost to Acquire, or poor local retention, and quickly architect and test concrete solutions.

Franchise Development Marketing: Build marketing assets, campaigns, and funnels designed to attract, nurture, and convert qualified prospective Franchise Partners into the network.

Creative & Branding: Leverage storytelling, customer strategy,



and brand positioning to elevate the Shack Shine brand across North America as we aspire to become a household name. Brief, manage, and quality-control freelancers across campaign creative, local assets, and brand collateral. Work with Operations to ensure brand compliance in the field.

You will actively integrate AI tools to streamline content production, scale localized creative, and maintain brand compliance in the field without multiplying costs.

Support Franchise Marketing Strategy: Serve as a strategic advisor to franchise partners by developing tailored marketing plans, partnering with Operations to track performance metrics, and creating tools to coach teams on operational compliance and strategy execution.

Website: End-to-end ownership of our digital front door. Hosting, maintenance, UX, and conversion optimization through external vendors. SEO, AEO & GEO: Set the strategy, source the right vendors, and hold them accountable to output. you will optimize our digital footprint not just for traditional search engines, but for AI answer engines (AEO) and generative search experiences (GEO). Local visibility matters directly to Franchise Partners.

National campaigns: A focused awareness budget that will set the foundation for how we will operate at scale. Central authority over preferred vendor relationships, Google Ads and Analytics structures, and access control across the network. Primary marketing contact for our FP network, FAC and Operations team.

When lead flow or franchisee acquisition stalls, you systematically diagnose whether it's an awareness, channel, creative, friction, or conversion problem—and deploy the fix. You blend B2C local acquisition with B2B franchise growth. You understand how to drive local residential leads for franchisees,



while simultaneously understanding how to position Shack Shine as an attractive investment opportunity for prospective franchise owners.

You understand that building a national brand takes time, and you're energized by the early stages of that work, not frustrated by them. You stay ahead of where AI is heading in marketing and bring that innovative thinking to everything you do. You understand how positioning, visual identity, and messaging work together to build long-term brand equity — and you care about getting it right at every touchpoint, even when the budget is lean.

You're commercially-minded to connect brand investment to business outcomes, but your focus is top-of-funnel, building the awareness and brand trust that makes everything downstream work better. 7+ years in marketing — agency, startup, franchise, or multi-location brand environments all relevant ~ Managed a marketing budget with real accountability for spend and results ~ Owned website operations at a practical level, not just strategy ~ Proven understanding of the evolving search landscape, with experience building or managing SEO, AEO, and GEO programs through external vendors with enough mastery to hold them accountable. ~ Hands-on experience embedding AI tools into marketing operations (e.g., content generation, workflow automation, campaign planning, or data analysis). ~ Managed freelance creative talent while maintaining brand standards ~ Health & Dental: The Total Compensation Package includes Extended Health and dental coverage. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office.

Our Model: We have created a hybrid work model that helps us get together to Collaborate, Celebrate, and Connect while enjoying flexibility.

Office Presence: For this role's duty and responsibility, we anticipate that you will come into the office three days a week, Tuesday through Thursday.

Modern Practices: We use audio recording transcription for our interview practices.

Social Presence: Check out our culture on YouTube and social media to see what life is like here. We value diversity and inclusivity; accommodations are available upon request. #

📌 Head of Digital Marketing - Remote (Vancouver)
🏢 Shack Shine
📍 Vancouver