Overview

Villa St Luc and Mon Chez Nous are two bilingual, family-style retirement residences nestled in the villages of Curran and Lefaivre, along the Ottawa River in Eastern Ontario's Prescott-Russell region. Licensed and accredited by the Retirement Homes Regulatory Authority (RHRA), locally owned and operated for over 15 years, both homes are known for treating residents like family — warm, personalized care, home-cooked meals, and deep roots in their local communities.

We're looking for a driven, relationship-first sales leader to own occupancy growth across both residences.

About the Role

We are hiring a Manager of Sales, Marketing & Occupancy to take full, end-to-end ownership of filling vacant suites at both Villa St Luc and Mon Chez Nous. This is a hands-on, revenue-generating role — you will own the entire sales cycle from first inquiry to move-in, and you will also shape pricing strategy, marketing, and the annual review of resident leases and service agreements. You'll report directly to ownership and have real influence over how these residences grow.

This role requires someone who genuinely wants to be part of these communities — not just sell into them. You'll be expected to build authentic relationships with local families, healthcare providers, churches, and community organizations in Curran and Lefaivre.

Key Responsibilities

Sales & Occupancy

- Own the full sales cycle for both residences: lead generation, inquiry response, tours, follow-up, and closing
- Manage and grow the prospect pipeline to consistently fill vacant rooms and minimize time-to-occupancy
- Conduct in-person and virtual tours that reflect the warmth and values of both homes




- Track and report on occupancy, conversion rates, and sales pipeline health

Revenue & Pricing

- Develop and manage pricing strategy for suites and service packages across both locations
- Lead annual lease and service package reviews and renewals with existing residents/families
- Monitor local market rates and competitor offerings to keep pricing competitive and revenue optimized

Marketing & Community Presence

- Build and execute local marketing plans (print, digital, community events, referral partnerships)
- Represent both residences at community events, health fairs and public engagements
- Develop relationships with referral sources: hospitals, physicians, social workers, and community groups
- Promote and protect the brand and reputation of Villa St Luc and Mon Chez Nous in the local community

What You Bring — Required

- Bilingual (French/English) — fluent in both, spoken and written
- Onsite 3 days per week across the two residences and as needed.
- Reliable transportation and willingness to travel regularly between both residences which are 15 minutes apart (Curran and Lefaivre).
- Robust interpersonal and communication skills, comfortable engaging seniors and their families in sensitive, emotional conversations
- Skills and familarity suited to a warm,



family-oriented senior care environment
- Comfortable with technology — proficient in Microsoft Office, especially Excel (pricing models, pipeline tracking, reporting), willing to learn new technologies as needed for the function.
- Proven sales experience, including direct selling and event-based sales/promotion

Experience

- Proven experience in sales and marketing management in the hospitality, care-services or other related fields.
- Strong knowledge of sales best practices, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
- Demonstrated ability to research market trends effectively and translate insights into actionable strategies.

What You Bring — Nice to Have
- Background in healthcare, senior living, or retirement residence sales
- Prior experience in brand promotion or community and digital marketing

What We Offer
- A meaningful role with direct impact on residents' lives and families
- Autonomy and ownership over sales and revenue strategy across two residences
- Base salary + performance/commission structure (details discussed at interview)
- A close-knit, family-run business where your work is visible and valued with room to grow professionally

Pay: $60,000.00-$70,000.00 per year

Benefits

- Casual dress
- Discounted or free food
- Flexible schedule
- On-site parking

Ability to commute/relocate:
- Curran, ON: reliably commute or plan to relocate before starting work (required)

Language:
- French (required)
- English (required)

Work Location: Hybrid remote in Curran, ON (Prescott and Russell District)

📌 Manager, Sales and Marketing (Curran)
🏢 villastluc.ca
📍 Curran