Behind every successful marketing campaign is someone who brings strategy to life. From creating meaningful connections with donors and community members to helping people discover opportunities to make a difference, outstanding marketing helps amplify ECF's impact. If you're passionate about delivering campaigns, using data to improve results and collaborating with others to bring ideas to life, we'd love to meet you.

ABOUT EDMONTON COMMUNITY FOUNDATION

Edmonton is a city shaped by people who care deeply about their community. Edmonton Community Foundation (ECF) exists to harness that generosity — connecting donors, charities and community partners to enrich lives and build a vibrant city, now and for generations to come.

Each year, ECF distributes more than $44 million in grants and scholarships, made possible through the generosity of over 2,600 donors. Through more than 1,750 endowed funds representing over $1 billion in assets under management, ECF has granted more than $480 million to the community since 1990.

As the largest non-governmental funder of Edmonton’s charitable sector, ECF plays a unique role in identifying emerging community needs and directing resources where they can have the greatest impact. By working collaboratively with donors, nonprofits, volunteers, government, and community leaders, ECF helps ensure Edmonton continues to grow as an inclusive, resilient, and thriving community.

The Opportunity

We're looking for a Marketing Associate to plan and deliver integrated marketing campaigns, drive day-to-day digital marketing activities and support ECF’s broader marketing needs, advancing strategic priorities and communicating community impact.

You'll be responsible for marketing across assigned organizational portfolios, working across ECF to develop, execute and optimize campaigns that build awareness, deepen engagement, and support organizational priorities. Beyond campaign work, you'll plan and execute digital marketing activities across email, paid search, and other channels, serve as the go-to marketing contact for general requests across the organization, and build reporting that tracks performance and informs ongoing improvements.

You'll manage this work from the planning phase through to reporting, taking ownership of projects that connect donors, charities and community members with opportunities to make a difference. The role blends strategic planning with hands-on execution — developing and optimizing campaigns across channels and using data to drive measurable results. Working within ECF's established brand and marketing strategy, you'll have the responsibility to run your portfolios while collaborating closely with colleagues across the organization.

You’ll lead the campaign planning and execution, paid promotion, campaign email, landing pages and performance reporting, while working closely with the Communications team, which leads editorial storytelling, organic social media, newsletters, podcasts and website content.

KEY ROLES & RESPONSIBILITIES

Campaign Delivery & Execution

- Develop, execute and optimize integrated marketing plans and campaigns across assigned portfolios, aligning with strategies,



priorities and budgets set by the Manager, Marketing. These portfolios include ECF’s Grantees, Charity Partners, Student Awards, Volunteers, Human Resources, ECF Programs and Events and promotion of ECF's own media products, including podcast and magazine.
- Collaborate with internal teams to understand business objectives and implement marketing plans that align with organizational priorities and overall marketing strategy.
- Manage marketing campaign timelines, deliverables and budgets, ensuring projects are delivered on schedule and aligned with ECF's brand standards.

Digital Marketing & Marketing Technology

- Plan and execute multi-channel marketing activities, including email marketing, paid search, digital advertising, website marketing and other digital channels.
- Develop and manage campaign assets, landing pages, web forms, tracking links and other digital components to support successful campaign delivery.
- Use CRM and marketing technology platforms as configured by the Manager, Marketing to execute audience segmentation, campaigns and marketing workflows.
- Execute marketing automation activities within assigned portfolios and recommend opportunities to improve efficiency and audience engagement.
- Execute SEO and GEO (Generative Engine Optimization) tactics including on-page optimization, content updates and technical fixes within the strategy and priorities set by the Manager, Marketing.
- Monitor digital marketing trends and emerging technologies and recommend new approaches that strengthen campaign effectiveness.

Campaign Measurement, Reporting & Optimization

- Monitor and analyze campaign performance using marketing analytics and reporting tools.
- Build campaign-level reports and dashboards within the KPI framework established by the Manager, Marketing, surfacing performance insights for internal teams.
- Identify opportunities to improve campaign performance, audience engagement, and marketing ROI through data-driven recommendations.
- Track key performance indicators and contribute to the ongoing evaluation and reporting of marketing initiatives.
- Contribute to the continuous improvement of marketing processes, systems and standards.

General Marketing Coordination

- Serve as the primary marketing contact for assigned organizational portfolios, building collaborative relationships across ECF.
- Coordinate the intake, prioritization and delivery of marketing requests across assigned portfolios
- Produce general marketing materials and corporate collateral, applying basic graphic design skills to produce and adapt marketing materials, templates, and simple visual assets as needed.
- Manage marketing tasks, such as design coordination, print production and swag inventory.




- Provide marketing guidance and support to internal teams while ensuring consistency with ECF's brand and marketing strategy.
- Support other organizational projects and initiatives, as assigned.
- Assist with the preparation of both internal and external presentations, as required.
- Coordinate day-to-day deliverables with external vendors or agency partners.

The Ideal Candidate

You're an organized and results-oriented marketer who enjoys turning strategy into action. You know how to manage multiple campaigns at once, collaborate with a variety of stakeholders, and use data to continuously improve marketing performance. You're comfortable balancing creativity with analytics and are equally at home building an email campaign, optimizing a landing page, or reviewing campaign results.

You have a strong understanding of digital marketing and enjoy learning new tools and technologies that make marketing more effective. Most importantly, you're collaborative, proactive, and excited to contribute to work that strengthens our community. You’ll bring:

- A degree or diploma in Marketing, Communications, Business, Digital Marketing, or a related discipline.
- Approximately 3–5 years of progressive experience in marketing, digital marketing, or campaign management.
- A track record planning and executing integrated campaigns across email, paid search, digital advertising and marketing automation platforms.
- Familiarity with SEO/GEO tactics and CRM-driven audience segmentation.
- Strong analytical skills, with experience turning campaign data into explicit recommendations.
- Exceptional project management skills, with the ability to juggle multiple priorities and deadlines.
- Excellent written and verbal communication, and a track record building relationships across teams.
- Considered assets: basic graphic design skills and experience with Canva, CMS experience (e.g. WordPress), vendor/agency coordination, or nonprofit/charitable sector experience.

What we Offer

We offer a competitive salary and benefits package, professional development opportunities and a supportive work environment including:

- Salary Range: $64,867 - $76,313/year.
- A 35-hour standard work week.
- Downtown work location with free parking available.
- Extended Health, Dental and Short/Long Term Disability Benefits, Life Insurance and a Health Spending Account.
- A 9% contribution to our group RRSP.
- A hybrid work environment where employees collaborate on site a minimum of 3 days per week with the flexibility to work remotely up to 2 days per week.
- Vacation starts at three weeks per year.
- 12 combined personal and sick days.

How to Apply

Please submit your application - including both a resume and cover letter - in PDF format to [email protected].

This position will remain open until a suitable candidate is found. Review of applications will begin September 8, 2026.

ECF is committed to building a team that reflects the diversity of our community and creating an environment where everyone feels valued, respected, and supported to thrive. We encourage applications from individuals of all backgrounds, including First Nations, Métis and Inuit peoples, racialized persons, persons with disabilities, women, and members of the 2SLGBTQIA+ community.

📌 Marketing Associate (Edmonton)
🏢 Edmonton Community Foundation
📍 Edmonton