Job title: Marketing Automation Delivery Specialist

Schedule: Full-time, Permanent

Starts: Immediately

Report to: VP, Client Delivery and Operations

Who We Are

We are a team inspired by a vision of strategy, technology, and design working together to create relevant and engaging customer experiences for some of the biggest brands in Canada. We consistently push the boundaries of 1:1 customer communications for our clients, and we have fun doing it.

About The Role The Marketing Automation Delivery Specialist supports the successful delivery of marketing automation programs by contributing to requirements gathering, solution planning, testing, quality assurance, delivery coordination, and platform execution activities. Working closely with account teams, strategists, project managers, and technical specialists, this role helps ensure solutions are well-defined, properly validated, and successfully delivered.

This is a flexible role designed to support the evolving needs of the Marketing Automation practice. Depending on experience, strengths and business priorities, the successful candidate may spend more time in solution planning, quality assurance, campaign execution, delivery coordination, or platform-related activities.

Responsibilities:

Solution Planning & Delivery Support

- Support client discovery sessions and requirements gathering activities.
- Assist in documenting business requirements, user stories, workflows, and acceptance criteria.
- Contribute to solution planning discussions and project documentation.
- Support the translation of business requirements into actionable delivery plans.

Delivery Coordination & Continuous Improvement
- Coordinate project documentation, deliverables and delivery-related communications.
- Help maintain delivery standards, templates, and best practices.
- Assist with launch readiness and post-launch validation activities.
- Identify opportunities to improve delivery processes and team efficiency.





Marketing Automation Execution

- Support the execution of marketing automation initiatives across email, journeys, and automations.
- Develop platform knowledge and maintain awareness of best practices.

Quality Assurance & Validation
- Support the development and execution of testing plans.
- Participate in business and functional validation activities to help ensure solutions meet requirements and delivery expectations.
- Assist with testing of campaigns, journeys, automations, and customer experiences.
- Document issues, coordinate follow-up actions, and support resolution efforts.

Desired Skills and Experience:

Required

- 2-5 years of experience in marketing automation, digital marketing, project delivery, QA, business analysis, or a related field.
- Experience documenting requirements, user stories, workflows, or business processes.
- Experience supporting testing, quality assurance, validation, or related delivery activities.
- Working knowledge of customer lifecycle marketing gained through hands-on experience supporting automated customer journeys, campaigns, or lifecycle programs.
- Strong organizational, communication, problem-solving, and attention-to-detail skills.
- Ability to work effectively with both business stakeholders and technical specialists.
- Ability to manage multiple projects and priorities simultaneously.

Preferred
- Experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, HubSpot, Marketo, Braze, or similar platforms.
- Experience using project management and documentation tools such as Asana, Jira,



Monday.com, or similar.
- Familiarity with QA methodologies and release management processes.

Why Work with Conversion? Conversion Digital is a place where:
- You have the prospect to work on some of the largest brands in Canada
- People trust each other and are empowered to make decisions and suggestions
- Work and work experience are not bogged down by unnecessary meetings and layers of approval
- Both personal and professional training, growth, & development are a priority
- Camaraderie and pride in collective accomplishments are celebrated and shared
- Individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths
- Flexible work location options are available

At Conversion Digital, we are committed to fair and equitable compensation. The anticipated salary range for this role is $65,000-$75,000 CAD, plus a comprehensive benefits package. To apply for this position, please submit your resume and any other information you would like us to consider. Please no calls from recruiters.

We want to thank all applicants for their interest, but only those whom we schedule for interviews will be contacted.

Conversion Digital is an equal-opportunity employer that is committed to equity, diversity, and inclusion in the workplace. We believe that diversity, in all its dimensions, makes us stronger as a team.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, provincial, or local laws.

This policy applies to all employment practices within our organization. Conversion Digital makes hiring decisions based solely on qualifications, merit, and business needs at the time.

📌 Marketing Automation Delivery Specialist (Canada)
🏢 Conversion Digital
📍 Canada