The Shelf is seeking a remote Associate Director to lead paid social campaign strategies across multiple platforms. This role focuses on optimizing performance and driving results for our influencer marketing initiatives. You’ll play a key role in our Performance Media team, managing and executing complex paid social campaigns on platforms like TikTok, YouTube, and Pinterest.

With 4-6 years of relevant experience and a deep understanding of Meta and TikTok, you’ll drive collaboration and deliver explicit communication to clients, creating data-driven stories. Key Responsibilities:

- Manage paid social campaign execution and strategy
- Develop audience strategies and budget plans
- Implement creative and performance testing frameworks
- Run meaningful performance updates with clients
- Create detailed performance reports and narratives Requirements:
- 4-6+ years of experience in paid social media
- Expert in Meta and TikTok advertising
- Exceptional communication skills and storytelling ability
- Proactive in addressing challenges and proposing solutions
- Familiarity with measurement frameworks considered a plus Bring your expertise in campaign management to lead The Shelf in performance-driven influencer marketing.

📌 Paid Social Campaign Leader - The Shelf (Winnipeg)
🏢 The Shelf Influencer Marketing Agency
📍 Winnipeg