Krest One Dental is a Dental Management Corporation operating multiple clinics across Ontario, Canada. Each clinic delivers a full suite of dental services, including general dentistry, cosmetic treatments, implants, and emergency care. Our locations are equipped with modern technology and staffed by experienced professionals who prioritize patient experience, accessibility, and clinical excellence.

We maintain strong brand standards and focus heavily on digital visibility and community engagement.

Key Responsibilities

Paid Media Management

- Develop, launch, and manage paid media campaigns across Google Ads, Meta, and other digital advertising platforms.
- Manage campaigns across multiple dental practices and geographic markets.
- Conduct keyword research, audience development, competitive research, and campaign planning.
- Build and optimize campaigns across search, display, social, retargeting, and other relevant channels.
- Manage campaign budgets and allocate spend based on performance and growth opportunities.
- Continuously optimize bids, budgets, targeting, creative, keywords, placements, and landing pages.

Patient Acquisition & Lead Generation

- Develop campaigns focused on generating new patient inquiries, calls, form submissions, and appointments.
- Optimize campaigns based on meaningful business outcomes such as cost per lead, cost per booked appointment, cost per new patient, and return on advertising spend (ROAS).
- Partner with practice teams to understand lead quality and identify opportunities to improve conversion from lead to appointment.
- Identify underperforming locations, services, campaigns,



and audiences and develop strategies to improve performance.
- Help establish scalable paid acquisition strategies as the organization expands into recent markets.

Analytics & Reporting

- Monitor campaign performance and provide regular reporting and insights to leadership.
- Analyze performance across the full patient acquisition funnel — from impression and click through lead, scheduled appointment, and ultimately new patient.
- Build and maintain dashboards and reporting frameworks to track key KPIs.
- Identify trends, opportunities, and areas of inefficiency and make data-driven recommendations.
- Work with internal teams to ensure accurate tracking, attribution, conversion events, and reporting.

Testing & Optimization

- Develop and execute a structured testing roadmap for campaigns, audiences, creative, offers, messaging, and landing pages.
- Analyze test results and translate findings into actionable recommendations.
- Stay current on changes to advertising platforms, targeting capabilities, attribution, privacy requirements, and digital marketing best practices.
- Continuously identify new channels and opportunities for efficient patient acquisition.

Cross-Functional Collaboration





- Work closely with creative teams to develop high-performing ad creative and messaging.
- Collaborate with marketing teams to improve landing page conversion rates.
- Partner with practice operations and front-office teams to improve lead-to-appointment conversion.
- Collaborate with leadership to develop market-level growth strategies and budgets.
- Help build repeatable processes and marketing infrastructure as the DSO scales.

Qualifications

- 2–4 years of experience in paid digital marketing, performance marketing, growth marketing, or a related field.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Experience managing paid media budgets and optimizing campaigns against performance KPIs.
- Strong understanding of paid search, paid social, retargeting, audience targeting, and conversion optimization.
- Experience with Google Analytics and/or other marketing analytics platforms.

This posting is for an existing vacancy. Compensation will be commensurate with experience and qualifications.

We thank all for applying. However, only short-listed candidates will be contacted.

Equal Opportunity Employer: We are committed to providing an inclusive and welcoming workplace for all individuals. We encourage applications from all qualified candidates, including those with disabilities. If you require accommodation during the application process, please let us know.

Pay: $65,000.00-$70,000.00 per year

Application question(s)

- Are you legally eligible to work for any employer in Canada?

Work Location: In person

📌 Paid Media Specialist (Mississauga)
🏢 One Dental Burlington
📍 Mississauga