Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

The Partner

Marketing and Events Lead will lead the strategy, planning, execution, and optimization of integrated partner marketing programs that drive awareness, account engagement, partner-sourced pipeline, partner-influenced revenue, and scalable ecosystem growth. This role will be responsible for turning partner relationships into measurable market impact through integrated campaigns, co-marketing programs, partner enablement, MDF strategy, and AI-enabled campaign scale.

The Partner

Marketing and Events Lead will work closely with Strategic Partners, Alliances, Demand Center, Field Marketing, Revenue Development, Sales, Product Marketing, Marketing Operations, Digital, and Brand teams to activate high-impact partner motions across with-partner, to-partner, and through-partner channels.

Partner Marketing

Strategy & Growth Planning Develop and own integrated partner marketing strategies aligned to GTM priorities, segment-specific growth motions, and priority partner objectives. Build annual and quarterly partner marketing plans that define target audiences, campaign motions, partner roles, investment levels, expected outcomes, and performance targets. Translate partner strategy into executable programs that support pipeline creation, pipeline acceleration, partner influence, and ecosystem growth.

Create scalable partner marketing models that balance 1:1 strategic partner plans with 1:many partner programs that can be repeated across regions, segments, and partner types. Identify where partner marketing can amplify Demand Center, Field Marketing, and Sales plays through partner credibility, reach, co-branded content, and joint market activation. Develop co-branded campaign kits, messaging frameworks, partner playbooks, partner nurture assets, event-in-a-box materials, and sales enablement content.

Ensure partners are equipped with clear value propositions, campaign assets, target personas, proof points, customer stories, competitive positioning, and follow-up plays. Use AI to scale partner enablement content and tailor materials by partner type, region, industry, segment, or campaign motion. Build partner activation programs that improve partner participation in Demand Center, Field Marketing, and Growth Marketing initiatives.





Own MDF planning, allocation, execution, performance tracking, and optimization for assigned partner programs. Ensure MDF investments are tied to clear campaign objectives, measurable pipeline outcomes, and minimum ROI expectations. Maintain disciplined budget management with accurate forecasting, spend tracking, reconciliation, and no material overage or underspend.

Build clear recommendations on where to scale, optimize, or discontinue partner-funded activities based on performance. Support the broader goal of disciplined MDF utilization and a minimum payback expectation for partner marketing investments. Serve as the senior marketing point of contact for assigned strategic partners and partner marketing programs.

Collaborate with Alliances, Sales, Demand Center, Field Marketing, Product Marketing, Brand, PR, Digital, Marketing Operations, Revenue Development, and regional teams. Represent partner marketing in integrated campaign planning, quarterly business planning, and cross-functional growth motions. Ensure partner marketing programs align to broader Growth Marketing priorities, GTM plays, segment plans, sales plays, and event calendars.

Identify risks early, especially around unclear ownership, weak follow-up, poor targeting, duplicated activity, or partner programs that do not connect to revenue outcomes. Deliver regular performance updates on partner marketing outcomes, including engagement, funnel conversion, sourced pipeline, influenced pipeline, MDF utilization, campaign ROI, and partner contribution. Use AI and data analysis to identify performance trends, campaign learnings, partner opportunities, and areas for operational improvement.

Develop executive-level reporting that connects partner marketing activity to revenue impact, not just activity volume. Create feedback loops with Sales, Revenue Development, Alliances, Demand Center, and Field Marketing to continuously improve targeting, follow-up, messaging, partner mix, and program design. 7+ years of experience in partner marketing, alliance marketing, demand generation, field marketing, ecosystem marketing, or B2B campaign marketing. ~ Experience building and executing partner-led, partner-through, and partner-with marketing programs. ~ Strong understanding of B2B demand generation, pipeline creation, campaign planning, account engagement, funnel conversion, and revenue reporting.



~ Proven ability to manage integrated campaigns across events, webinars, content, digital, social, email, nurture, PR, and sales follow-up. ~ Experience managing MDF or partner marketing budgets with clear ROI expectations. ~ Experience working cross-functionally with Sales, Alliances, Demand Generation, Field Marketing, Product Marketing, Marketing Operations, and Revenue Development. ~ Strong project management skills and ability to manage multiple priorities with limited resources. ~ Comfortable with pipeline reporting, campaign performance analysis, executive-level readouts, and data-driven optimization. ~ Demonstrated ability to use AI tools or automation to improve campaign planning, content development, personalization, reporting, or operational efficiency. ~ Solid strategic campaign planning, pipeline accountability, partner relationship management, and demand generation skills. ~ Strong operational discipline, executive communication, data-driven optimization, and cross-functional influence. ~ Experience in HCM, SaaS, enterprise software, HR technology, workforce management, payroll, or adjacent B2B technology markets. Familiarity with Salesforce, Marketo, Power BI, Demandbase, or similar marketing and sales systems.

Experience building scalable partner campaign kits, co-branded content, and partner enablement programs. Dayforce is fueled by the diversity of our talented employees. Dayforce encourages personal and professional growth.

We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits. With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking.

Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement. #

📌 Partner Marketing and Events Lead (Toronto)
🏢 Socket.dev
📍 Toronto