Agency: PHd Job Function: Media Job Subfunction: Media Planning and Buying Position Summary The Associate Director, Performance is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.

The Associate

Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives.

Strategic & Planning Develop and execute performance marketing strategies across digital channels

Lead campaign planning and optimization initiatives

Collaborate with clients to establish KPIs and performance targets

Conduct market analysis and competitive research to identify opportunities

Campaign Management Oversee day-to-day management of performance marketing campaigns

Monitor campaign performance metrics and ROI continuously

Optimize bidding strategies across paid search, social, and display channels

A/B test creative, messaging, and targeting approaches

Manage campaign budgets and ensure efficient spending

Assign tasks and manage workflow within the performance team

Provide guidance on best practices and campaign optimization techniques

Conduct performance reviews and provide constructive feedback





Client Management Serve as key client contact for performance marketing initiatives

Create comprehensive performance reports and dashboards

Analyze data to identify trends, patterns, and optimization opportunities

Work with creative, media planning, and account teams

Coordinate with analytics and data teams for insights

Share performance insights to inform broader agency strategies

6+ years of experience in performance marketing, digital advertising, or related roles

2+ years of experience managing or leading a team in a media agency or marketing environment

Demonstrated expertise across at least two digital channels (Search, Social, Programmatic)

Strong analytical skills with proficiency in data interpretation and reporting

Deep knowledge of campaign strategy, setup and hands-on optimization experience with leading digital marketing platforms (including Google Ads/SA360/DV360, Amazon, Meta, TikTok)

Experience managing $500K+ budgets with measurable ROI

Robust project management and organizational skills

Advanced data analysis and insight extraction capabilities

Knowledge of how performance marketing integrates with broader initiatives

Technical & Tools Proficiency with dashboard and visualization tools (Tableau, Power BI)

Advanced Excel/data management skills

Familiarity with marketing automation and CRM systems

Experience with APIs and data integration for reporting

Track record of building long-term client relationships





Personal Attributes We are currently hiring for this role and reviewing applications on an ongoing basis.

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

Toronto: CAD 80,000.00 - CAD 85,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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📌 Performance Associate Director (Toronto)
🏢 HASCA Hearts u0026 Science Div of OCC
📍 Toronto