We are looking for a highly skilled and intellectually curious Senior Business Intelligence Analyst to completely modernize how we extract, automate, and present data. This role sits at the exact intersection of AI automation and data storytelling. We need a hands-on builder with 3 to 5 years of experience who can translate complex data models into trusted, easily digestible insights.

We are looking for a highly skilled and intellectually curious Senior Business Intelligence Analyst to completely modernize how we extract, automate, and present data. This role sits at the exact intersection of AI automation and data storytelling. We need an analyst who is a wizard with SQL and BI tools, knows how to connect AI APIs (like Claude or Gemini) to automate routine analysis, and can package those insights into clear, business-ready slides.

We expect you to bring a proactive, consulting mindset -Leveraging existing data infrastructure, using cutting-edge generative AI technologies to automate manual reporting, and stepping up to confidently deliver a "single version of truth" to leadership without waiting for a script. Be a true stakeholder and lead data-driven alignment meetings across all major business dependencies, explaining complex data narratives clearly to non-technical teams. Utilize modern AI tools (Snowflake / BigQuery) with advanced language models (Claude, Gemini, OpenAI) and LLM'S to accelarate Data discovery to automate routine data discovery, anomaly detection, and performance summaries.

Move away from generic data dumps. Build specific, actionable reports for Editorial, Sales, and Finance, dynamically slicing the data to uncover root causes and category-level trends when basic metrics drop. Implement validation, monitoring, and reconciliation frameworks to ensure accuracy, consistency, and a single version of truth across all financial and commerce datasets.

Run data alignment meetings and proactively drive the business conversation.



Partner with Editorial and SEO teams to optimize content monetization and work with Product to enhance user conversion funnels. Train and mentor the existing analytics team on how to use generative AI tools, prompt engineering, and database connectors to speed up their daily reporting tasks. 4 - 6 years of management consulting, commercial analytics or a highly consultive BI Role.

Beyond SQL and Looker, you are an absolute surgeon in Excel (advanced modeling, pivots, complex formulas) and highly skilled at building compelling, executive-level pitch decks (Google Slides / PowerPoint). ~ You know how to set up connectors, write advanced prompts, and leverage LLMs (Claude, Gemini) alongside SQL databases to automate data analysis. ~ Intermediate-level SQL skills with strong, daily hands-on experience querying enterprise cloud data platforms (specifically Snowflake, BigQuery, or GCP). ~ Deep experience with up-to-date BI platforms (Looker, Tableau, Power BI) to design complex, user-friendly, and scalable dashboards. You must be able to translate complex data into clear, non-technical business terms and confidently run meetings with senior stakeholders. A strong grasp of e-commerce and site performance metrics, including conversion rate (CVR), click-through rate (CTR), revenue per visit (RPV), and traffic sourcing.

Familiarity with performance tracking and affiliate marketing networks (Impact, Partnerize, Rakuten, CJ, Amazon Associates). Bachelor's degree in Data Analytics, Business, Economics, Information Systems, or a related field. This role requires working on major shopping holidays (e.g., Black Friday, Cyber Monday, Prime Day) to monitor live data analysis, provide insights, and system integrity.





Shift Timings: EST hours CNET Group (part of Ziff Davis) represents a growing portfolio of trusted digital media brands—including CNET, PCMag, Mashable, Lifehacker, and ZDNet—specializing in tech reviews, news, and advice. Reaching over 81 million monthly users, we help consumers navigate, purchase, and enjoy technology through expert analysis and in-depth reporting. Our content empowers the world to use tech for personal development in all areas of life, and we seamlessly guide our readers toward the products and services that make their lives better.

ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals - Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. CNET Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.

Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays.

We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then CNET Group is the place for you.

At Ziff

Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. #

📌 Senior Business Intelligence Analyst - Commercial Strategy (Canada)
🏢 Ziff Davis
📍 Canada