ai is the Commerce Intelligence System for consumer brands. We unify data from 500+ sources — ERPs, retailers, ecommerce platforms, and distributors — into a single source of truth your team can bet their P&L; on. Our proprietary commerce logic and AI Agents translate fragmented data into clear demand signals and prepare execution-ready actions — automatically.

Sales and Supply Chain teams at brands like Liquid I.Our team hails from successful startups, leading tech companies and Fortune 100 enterprises. Alloy.ai is committed to creating an inclusive culture, and we celebrate diversity of all kinds. We're hiring a Senior Manager to support content and product marketing at Alloy: product positioning and messaging, case studies and customer proof, sales assets, campaign copy, and Alloy's organic LinkedIn and YouTube presence.

Our VP of Marketing sets the strategy and vision across all of it, and she stays hands-on in execution with you, not handing you a brief and disappearing. you'll work out who's driving which asset/campaign together, as the work comes up, rather than by rigid lane. You’ll also work closely with our Performance Marketer on the SEO/AEO content that needs a real writer behind it, not just a technically sound page. We have an SEO/AEO agency that produces first drafts, but this isn't a "manage the agency, skim the drafts" job.

You're writing the content that matters, alongside the VP, not instead of her.

The Marketing Team You Would Join

We're a small, senior team that holds a high bar and ships fast.

Marketing runs lean by design: three AI-pilled people, including the VP of Marketing, covering measurement, organic, paid, and content for the whole company. Here's the thing about most B2B software marketing: it's terrified of being interesting. Every brand in retail analytics and supply chain tech reads like it was written by the same committee, in the same Helvetica font, about the same "end-to-end visibility." We want a marketing team that gets talked about, not just clicked on.

Bland converted a classic red VW Beetle into a giant telephone and drove it through key markets. Ramp put actor Brian Baumgartner — Kevin from The Office — in a glass box in Flatiron Plaza and livestreamed him processing expense reports for six hours; All three are exactly the kind of thinking we want in the room: the willingness to make something people stop and film,



in service of a point that's actually about the product. Everything else in this posting is table stakes by comparison.

This isn't a checkbox marketing team, where the win condition is "we published a blog post and ran a webinar this month." It isn't random acts of marketing either, where a stunt happens because it seemed fun and gets forgotten by the next planning cycle.

Same as above: execution here is worked out together, asset by asset.

Product marketing: positioning, messaging, and competitive narrative for Alloy's product and AI Agents.

Customer proof: case studies, quotes, and Replenishment-agent ROI stories, sourced from our advocacy program and mapped to buyer personas. SEO/AEO content (you write it; our Performance Marketer owns the technical program): refreshing priority buyer-query pages and writing net-current content for prompt gaps. Content library, ongoing: our full resources library (blog posts, guides, webinar recaps, and more), refreshed against a standard built for how AI answer engines actually extract and cite content, not just traditional search.

Organic social (LinkedIn + YouTube): content calendar, scripts, captions, and what actually gets posted and when. We have a video agency that produces the video assets; Email marketing: persona-based drip/nurture campaigns and SDR outreach sequences.

Sales enablement: one-pagers, talk tracks, and persona-specific content that AEs and CSMs actually use.

Campaign creative: ad copy, landing page content, and creative concepts for our flagship campaigns. We use Claude Cowork as a working part of the marketing function, not a side experiment we mention in interviews and never open again. We've built a library of custom skills: persona voice guides, executive voice guides for our CEO and CCO, brand voice and editorial standards, and workflows that turn a raw research session into ranked content angles and drafts.

Claude handles a real share of first-draft generation (always with rich input from SMEs first!), research synthesis,



and repurposing across our content — this includes drafting scripts and captions for organic social, not just long-form writing.

The bar is simple: quality and quantity both go up. If you're already directing AI tools in your own process and have strong, specific opinions on where they help and where they get in the way, that's exactly the instinct we're hiring for. 8+ years in marketing, with real depth in product marketing and/or content marketing and creation.

A track record of writing that converts: case studies, sales content, product positioning, or campaign copy you can point to and explain, in detail, why it worked. ~ Real comfort writing for organic social, not just long-form. LinkedIn posts and YouTube scripts are different muscles than a blog post or a one-pager, and we need someone who already knows the difference. ~ Working knowledge of SEO and AEO: what makes content findable in traditional search versus what makes it the thing an AI answer engine actually cites. ~ Email/lifecycle writing experience: persona-based nurture sequences that hold someone's attention across 7 emails, not just a single strong send. ~ You genuinely want a manager who's still in the drafts with you, not just signing off on them. Genuine curiosity about the rest of marketing, not just this lane of it. ~ There's no layer of process standing between you and shipped work here. ~ You'd be joining at the point where the content and product marketing function is getting rebuilt with real infrastructure underneath it, not a blank page, and not someone else's ten years of bloat either.

You'd get direct access to the VP of Marketing daily, real ownership from the start, and more AI-assisted leverage than most marketing teams have figured out how to build yet.You'd also be learning from someone who still writes copy and makes content herself. Our VP of Marketing doesn't hand off strategy and vanish; she's in the drafts, building the brand, shipping alongside the team. And if you're the person who's already been sketching out the marketing-stunt equivalent of a VW Beetle telephone in a notebook somewhere, waiting for someone to say yes: we'd like to meet you.

We want someone who becomes a full-stack, vertically-integrated marketer, not someone who camps in a content lane forever. Over time, that might mean paid creative, lifecycle and nurture strategy, brand and visual direction, or the AEO/SEO program itself.

📌 Senior Manager, Content & Product Marketing (Vancouver)
🏢 Alloy.ai
📍 Vancouver