Oversee digital sales growth initiatives as a Senior Manager at Allstate. Leverage your expertise in strategy and analytics to optimize customer journeys in this vital role. In your role managing Digital Shop & Buy, you'll lead strategic decisions impacting the digital sales channel and ensure alignment with growth objectives.

Collaborating with diverse teams, you'll utilize data-driven insights to refine customer experiences and create impactful sales strategies. Effective communication and a deep understanding of digital sales dynamics are key to your success. Key Responsibilities:

- Define and lead digital sales strategy and performance tracking
- Monitor sales channels for growth and optimization
- Analyze customer journey data for friction points
- Facilitate cross-functional alignment on digital initiatives
- Build a high-performance digital sales team Requirements:
- 10+ years in relevant digital or e-commerce roles
- Successful track record in digital channel management
- Experience in data-driven decision-making
- Proficient in sales and web analytics
- Leadership experience in team building and coaching Bring your strategic vision to elevate Allstate’s digital sales capabilities.

📌 Senior Manager, Digital Sales at Allstate (Toronto)
🏢 Allstate Canada
📍 Toronto