The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes – from awareness and content production to conversion and long-term brand equity.

What sets us apart is how we work: our proprietary platform gives us deeper visibility into influencer performance, audience quality, and campaign analytics than any spreadsheet or gut‑feel approach ever could. We're a remote-first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work.

Senior Paid Media

Manager – Strategy & Execution Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Implement data‑driven optimizations across creative, audiences, structure, and bidding with clear documentation of rationale. Serve as a primary client contact – run performance calls, deliver clear recaps, and proactively communicate wins,



risks, and recommendations.

Write transparent, compelling performance recaps and updates that translate data into business‑relevant narratives. Collaborate cross‑functionally with creative, analytics, and internal leads to deliver integrated growth programs. 3–5+ years of hands‑on paid social experience, senior enough to operate with full independence. YouTube and Pinterest a plus.

Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned. Detail‑oriented with a track record of error‑free execution across complex account structures and larger budgets. Accounts are running cleanly – launched on time, structured correctly, budgets pacing accurately.

Performance recaps are clear and strategic, not just metrics exports. You're flagging strategic opportunities and risks without being asked. #

📌 Senior Paid Social Manager (Winnipeg)
🏢 The Shelf Influencer Marketing Agency
📍 Winnipeg