Enhance client engagement strategies at Scotiabank as a Senior Product Manager for MarTech Personalization in Toronto. Lead the development of personalization capabilities to create meaningful client experiences. This role calls for someone with 7–10+ years in product management and a solid grasp of personalization technologies.
You will work closely with Marketing, Digital, and Analytics teams to drive the execution of personalization strategies impacting business objectives. Collaborate and innovate to enable a excellent client journey. Key Responsibilities:
- Define and lead the personalization capabilities roadmap
- Prioritize product backlog to maximize business value
- Lead cross-channel delivery and execution of capabilities
- Track engagement performance using defined KPIs
- Influence senior stakeholders with updates on progress Requirements:
- 7–10+ years experience in product management
- Proficient in personalization platforms like Adobe or Salesforce
- Experience delivering within multi-team environments
- Strong communication and project management skills
- Familiarity with digital marketing or financial services Drive engagement and measurable success in personalization efforts at Scotiabank.