Marketing Provides strategic leadership for the future of branch merchandising, shaping how marketing comes to life across the full North American retail network through content planning, emerging technology adoption, and the delivery of impactful customer experiences. Oversees day-to-day merchandising operations across Canada, including content governance, digital merchandising capabilities, vendor and stakeholder management, and the execution of high-profile branch marketing assets, while ensuring alignment with retail design standards, business objectives, and brand strategy. Defines and develops marketing campaign strategies that strengthen the BMO brand, maximize revenue and optimize the customer experience.

Works collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focussed advertising, production, merchandising, and communications campaigns. Provides information and direction for media and creative development, and ensures brand and governance standards are maintained met in all solutions. Oversees the development of advertising, promotional and communications material.

Provides advice and guidance to assigned business/group on implementation of solutions. Supports the execution of strategic initiatives in collaboration with internal and external stakeholders. Breaks down strategic problems, and analyses data and information to provide insights and recommendations.

Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment of initiatives. Executes work to deliver timely, accurate, and effective service. Ensures consistency in solutions and across marketing channels, media and platforms.

Works with business/group in the development and management of campaign budgets.



Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives. Provides specialized consulting, analytical and technical support.

Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations. Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study. Extensive experience in project management Advertising and/or creative agency experience.

Deep knowledge and technical proficiency gained through extensive education and business experience. Data driven decision making - In-depth. Les salaires varieront en fonction de facteurs comme l’emplacement, les compétences, l’expérience, les études et les qualifications pour le poste et pourront inclure une structure de commissions.

Les salaires pour les postes à temps partiel seront calculés au prorata du nombre d’heures travaillées régulièrement. Pour les rôles à commission, le salaire susmentionné représente la cible de BMO Groupe financier pour la première année au poste. BMO offre également une assurance santé, le remboursement des frais de scolarité, une assurance accident et une assurance vie, ainsi que des régimes d’épargne-retraite.

Pour en savoir plus sur nos avantages sociaux, consultez le site : Cette raison d’être nous invite à entraîner des changements positifs et durables pour nos clients, nos collectivités et nos gens. Nous vous offrirons les outils et les ressources dont vous avez besoin pour franchir de nouvelles étapes, car vous aidez nos clients à franchir les leurs. Au moyen de formation et de coaching approfondis ainsi que de soutien de la direction et d'occasions de réseautage, nous vous aiderons à acquérir une expérience enrichissante et à élargir votre groupe de compétences.

📌 Sr. marketing manager, branch experience (Toronto)
🏢 BMO Financial Group
📍 Toronto