Trudell Medical International Inc., 725 Baransway Drive, London, Ontario, CanadaJob Description
Posted Monday, August 24, 2026 at 4:00 AMAt Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture.As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals.Trudell Animal Health is a dynamic, high-growth division taking that same passionate commitment to innovation and bringing it to veterinary medicine. We design, market, and sell specialized veterinary devices and products that elevate care for companion animals and equine patients across the globe.As part of the Trudell Animal Health team, you will experience the best of both worlds: the agility, momentum, and fast-paced growth of a focused animal health enterprise, backed by the stability, resources, and reputation of a 100+ year old medical device pioneer. We are looking for stellar talent and ambitious problem-solvers ready to push boundaries, share the future of veterinary devices, and work alongside a first-rate group of dedicated professionals making a tangible impact on animal health.We’re actively searching for our next team member for the position of:Purpose:
Planning, creating, and managing digital and traditional content to meet business goals and user needs blending strategic thinking and hands-on content work.Responsibilities Include
:Define and drive the content strategy for the Trudell Animal Health business brand and across the AEROKAT*, AERODAWG* and AEROHIPPUS* product brands experienceCraft clear, purposeful, and on-brand content that supports Trudell Animal Health’s mission to improve global animal respiratory healthLead UX content strategy for product initiatives,



owning end-to-end content execution across all channelsUse research and data to validate content decisions and advocate for user needs and clarityCreate and manage effective use of keywords, search trends and user behavior through SEOCreate ad content and visuals for all platforms including blog posts, whitepapers, etc. across all customer touchpointsMentor content creators and cross-functional teammates on best practices in UX writing and content designEstablish and lead content workflows and processes across all Trudell Animal Health connected teamsMarketingCollaborate with internal department members, Customer Success, Finance, Regulatory, Engineering and agencies to create exemplary, user-centered experiences at every entry pointFacilitate posting, engagement and audience growth on all platforms including but not limited to TikTok, Facebook, Instagram, YouTube, Google and LinkedInCollaborate on paid search marketing implementing best practices on multiple platformsCollaborate on testing to optimize conversions on campaigns using methods such as multivariate and A/B testingCreate monthly reports on content and social metrics, communicate results and provide solutions to improve outcomesCollaborate with the team to explore opportunities to further marketing reach and use digital channels and social media creatively engaging customers, industry influencers and followersHealth and SafetyEnsure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.QUALIFICATIONSUniversity Degree, College Diploma or Certificate in Marketing, Business, or a related field5+ years of experience in content design,



UX writing and strategyStrong storytelling skills to communicate complex medical concepts in simple-to-understand terms to influence stakeholdersExpertise in UX Content creation and SEO, and how digital marketing impacts consumer behaviorUnderstanding and experience with media tools, e.G. SEMRUSH, Figma, Google AdWords and Analytics, Hootsuite, Sprout Social or Meet Edgar, Canva, etc.Familiarity with digital marketing reporting, and using data to drive business decisionsExperience developing and executing A/B tests, analyzing and translating data into business and consumer insightsExperience with multivariate testing experience is an assetExperience using software to expedite social community buildingProficiency with social platforms, specifically TikTok, Meta and LinkedInExperience developing taxonomies and information architectures supporting intuitive navigation and content discovery and working with digital/media asset management systems an assetTrudell Medical International is committed to providing fair and equitable compensation opportunities to all teammates. The range displayed on each job posting reflects the target for current hire salaries for the advertised position. Within the range, individual compensation is determined by job-related skills and knowledge, relevant professional, lived experience, and/or work location. Our compensation policies and practices are designed to allow our colleagues’ growth and salary progression as they develop in their role. As a candidate, you are encouraged to ask compensation-related questions and have an open dialogue with your recruiter, who can provide specific details for this role and share more information about our total rewards package.As part of our recruitment process, we may use AI tools to screen applicants and assist in evaluating candidate qualifications. All final hiring decisions are made by our recruitment team.We are an equal opportunity employer and it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.Trudell Medical International Inc., 725 Baransway Drive, London, Ontario, Canada
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📌 Content Strategy Specialist - 20 Month Contract (Winnipeg)
🏢 Trudell Medical International
📍 Winnipeg