Lead customer loyalty initiatives at the Royal Canadian Mint as a Program Manager for the Masters Club. Drive customer engagement and retention through strategic program development.

This hybrid role requires expertise in B2C marketing and a minimum of 7 years’ experience. You will oversee the Masters Club program, focusing on customer lifetime value, engagement initiatives, and collaboration across various departments to enhance loyalty strategy.

Key Responsibilities: • Own strategy and evolution of Masters Club loyalty program • Lead member engagement initiatives and exclusive experiences • Ensure accurate governance of program rules and processes • Monitor performance and provide actionable insights for improvement • Partner with various teams to execute loyalty strategies

Requirements: • Proficiency in English and French • University degree in related field • Minimum 7 years of B2C marketing experience • Knowledge of lifecycle marketing and customer data interpretation • Ability to manage multiple priorities and adapt to changes

Maximize customer retention and engagement by leveraging your loyalty program expertise at the Royal Canadian Mint. #J-18808-Ljbffr

📌 Program Manager for Masters Club Loyalty (Montreal)
🏢 Monnaie
📍 Montreal