We are looking for a Lead Digital Marketing Manager to own and optimize Trackunit’s digital growth engine. The role is responsible for driving awareness, qualified inbound demand, and conversion across our digital channels.You will set and execute the global digital strategy across paid media, website, SEO, Answer Engine Optimization (AEO), and conversion optimization. The role uses experimentation, analytics, AI, and modern search practices to improve performance and maximize commercial impact.Working closely with Product Marketing, Field Marketing, MarCom, RevOps, and Sales, the role ensures Trackunit is discoverable, trusted, and easy to engage with wherever buyers search for information.Expected OutcomesPredictable inbound pipeline growthImproved conversion performanceCategory-leading digital discoverabilityData-driven optimization cultureScope of the roleYou Will Take The Lead On Trackunit’s Digital Growth Strategy, Shaping How We Attract, Engage, And Convert Audiences Across Our Digital Channels. Working Closely With Teams Across The Business And With Specialist Agency Partners, You Will Turn Insight Into Action And Help Scale Our Digital Growth EnginePaid MediaDefine global paid acquisition strategy across channelsOptimize campaign performance, attribution and ROIExpand into new audiences, personas and acquisition channelsBuild structured experimentation programs that continuously improve efficiencyPartner with creative resources to maximize campaign effectivenessWebsiteOwn website strategy, governance and performance measurementImprove user journeys and conversion across the full funnelLead conversion rate optimization (CRO)Prioritize landing pages, site architecture and content structureDrive experimentation and growth initiatives across digital experiencesSEO & Answer Engine Optimization (AEO)Own Trackunit's global SEO strategy and roadmapScale qualified organic traffic through SEO, content strategy,



and page optimizationOptimize Trackunit's visibility across AI-powered answer enginesDevelop structured content, entity optimization, schema and architectureEstablish measurement and reporting for AI visibilityIdentify search opportunities driven by evolving buyer behaviour and AI-native discoveryAnalytics & GrowthOwn digital reporting, attribution and performance dashboardsBuild actionable insights that improve investment decisionsDevelop experimentation frameworks and growth hypothesesContinuously improve marketing efficiency through data-driven optimizationAgency ManagementOwn relationships, budgets, performance and delivery across digital agencies, paid media partners and SEO/AEO specialistsEnsure agency partners operate as extensions of the internal marketing team with clear objectives, KPIs and accountabilityWho are you ideally?You have 7+ years of experience in B2B digital, demand generation, or performance marketing, ideally in SaaS, technology, or another complex B2B environment.You are a digital marketing leader with a strong commercial mindset and a track record of turning digital channels into measurable business impact.You have demonstrated experience building AI-powered workflows to build and optimise a digital growth engineYou combine strategic thinking with hands‑on execution. You can define where to go, translate it into a focused plan, and work with internal teams and external partners to make it happen.You have strong experience managing external agency partners and specialist vendors, ensuring transparent priorities, strong execution, transparent reporting and accountability for results.You have hands‑on experience across key digital channels, including LinkedIn Ads, Meta, and Google Ads. Experience with programmatic advertising is a strong advantage.The base salary hiring range in Ontario for this role is $ CAD OTE per year, depending on experience and qualifications.#J-18808-Ljbffr

📌 Lead Digital Marketing Manager (London)
🏢 Trackunit
📍 London