What is the opportunity?In this role you will support the ongoing evolution and daily management of RBC Global Asset Management’s (RBC GAM) email marketing automation programs, as well as the production of a portfolio of client newsletters. You will ensure alignment with the overall priorities of RBC GAM’s retail investor business, identify and drive go‑to‑market strategies and opportunities, and translate business cases into technical requirements using a “software thinking” approach. Visit https://www.Rbcgam.Com/en/ca/ResponsibilitiesManage content generation, print, and production processes for existing collateral (including quarterly client‑facing newsletters), ensuring all product marketing communications follow required review and sign‑off processes and adhere to RBC GAM brand and editorial guidelines.Manage business‑as‑usual activities related to existing email marketing automation programs using Salesforce Marketing Cloud, ensuring stakeholder reviews and testing validation are performed accurately.Provide project management support to onboard new requirements or use cases for email marketing automation, including developing business requirements and other project artifacts.Serve as a subject‑matter expert supporting the evolution of strategy for internal and external email marketing automation distribution technologies, driving content distribution automation and supporting lead‑generation opportunities that enhance and influence sales activities and goals.Manage change‑management activities for all email marketing automation programs for impacted stakeholders, including developing and delivering internal training requirements and best practices that ensure high adoption and engagement rates across teams and users.Collaborate effectively with teams across the organization, including marketing, sales enablement, business technology, product, and marketing,



to drive marketing production and email marketing requirements.Analyze and evolve by leveraging data and analytics to measure platform adoption, internal and external content engagement, and value of leads generated. Regularly report metrics in dashboards or other formats and provide recommendations to improve campaign effectiveness over time.Engage regularly with other business lines and teams that leverage email marketing automation programs to support idea generation and share best practices.Qualifications2–3 years of experience with Salesforce Marketing Cloud (Email Specialist Certification preferred).Demonstrated knowledge of common marketing processes, including development of marketing briefs and managing overall material development.Proven project management experience and ability to work with cross‑functional teams to meet tight timelines and handle multiple deliverables.Above‑average ability with Microsoft Office tools.Strong written and verbal communication skills, and training experience.Preferred QualificationsExperience working in the investment industry.Experience in marketing.Marketing Cloud Email Specialist Certification.BenefitsA comprehensive Total Rewards Program, including bonuses, flexible benefits, competitive compensation, commissions, and stock where applicable.Leadership support for your development through coaching and career opportunities.Opportunity to make a lasting impact.Work in a energetic, collaborative, progressive, and high‑performing team.Adaptable work/life balance options.Opportunities to do challenging work.Opportunities to take on progressively greater accountabilities.Access to a variety of job opportunities across business and geographies.Job DetailsAddress: RBC CENTRE, 155 WELLINGTON ST W, TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: WEALTH MANAGEMENTJob Type: RegularPay Type: SalariedPosted Date: 2026‑05‑13Application Deadline: 2026‑05‑30Pay Range: $67,000 – $110,000#J-18808-Ljbffr

📌 Manager, Product Support Marketing & Communications - C$67,000 - C$110,000 A Year (Winnipeg)
🏢 RBC Global Asset Management
📍 Winnipeg