Step into the role of VP Marketing & AI Strategy at Sidetrade, focusing on autonomous marketing operations and the martech stack. Drive innovation in lead scoring, enrichment, and campaign execution.As a hands-on leader, you will craft the multi-year roadmap for AI marketing operations, ensuring alignment with revenue goals. Your role involves setting benchmarks for production-grade agents and reporting directly to the board on their performance. Collaborating with cross-functional teams will enhance your impact in delivering agentic solutions.Key Responsibilities:
Lead the development of AI strategies in marketing
Define production-grade criteria for AI agents
Guide CMO on AI capabilities and market prospects
Measure and report on pipeline influenced by AI workflows
Optimize marketing technology costs and effectivenessRequirements:
Over 12 years in B2B SaaS marketing roles
Demonstrated success in AI-driven marketing workflows
Deep expertise in Marketo and Salesforced
Robust communicator capable of board-level reporting
Enjoy a hybrid work model with comprehensive benefitsInnovate Sidetrade's marketing with your robust approach to AI and technology.#J-18808-Ljbffr

📌 Sidetrade Vp Marketing & Ai Strategy Calgary
🏢 Sidetrade
📍 Calgary