Lead customer loyalty initiatives at the Royal Canadian Mint as a Program Manager for the Masters Club. Drive customer engagement and retention through strategic program development.This hybrid role requires expertise in B2C marketing and a minimum of 7 years’ experience. You will oversee the Masters Club program, focusing on customer lifetime value, engagement initiatives, and collaboration across various departments to enhance loyalty strategy.Key Responsibilities:
- Own strategy and evolution of Masters Club loyalty program
- Lead member engagement initiatives and exclusive experiences
- Ensure accurate governance of program rules and processes
- Monitor performance and provide actionable insights for improvement
- Partner with various teams to execute loyalty strategiesRequirements:
- Proficiency in English and French
- University degree in related field
- Minimum 7 years of B2C marketing experience
- Knowledge of lifecycle marketing and customer data interpretation
- Ability to manage multiple priorities and adapt to changesMaximize customer retention and engagement by leveraging your loyalty program expertise at the Royal Canadian Mint.#J-18808-Ljbffr

📌 Program Manager For Masters Club Loyalty (Ottawa)
🏢 Monnaie
📍 Ottawa