Drive marketing performance and analytics at Payworks in Toronto. This role focuses on full-funnel analytics, campaign attribution, and performance reporting in a hybrid work model.

As a Marketing Performance & Analytics Specialist at Payworks, you will support the Senior Manager of Growth Marketing. Your expertise in demand generation and analytics will inform budget decisions and optimize channels across the marketing funnel. The role calls for solid analytical skills, experience in B2B settings, and the ability to translate complex data into clear recommendations that drive action.

Key Responsibilities:
• Produce weekly and monthly performance reporting across demand streams
• Own campaign and channel attribution throughout the funnel




• Deliver data-backed performance recommendations and budget analysis
• Run A/B tests to enhance landing pages and ads
• Analyze audience segmentation and identify conversion patterns

Requirements:
• 5+ years in marketing analytics or performance marketing
• Strong Salesforce skills and experience with paid media
• Proficient in A/B testing with structured approaches
• Knowledge of UTM governance and tracking validation
• Bilingual in French is a strong asset

Leverage your analytical skills to guide marketing investments and contribute to Payworks' success.
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📌 Marketing Analytics Specialist at Payworks (Ontario)
🏢 Kaizen Lab
📍 Ontario